Senior Marketing Strategist

3 dagen geleden

Amsterdam, Noord-Holland, Nederland Aquent Voltijd € 55

Job Overview:

We are seeking a skilled Senior Marketing Strategist to drive our marketing-related outcomes for key projects and products. The ideal candidate will proactively initiate and manage workstreams, ensuring the development of effective user engagement strategies, market analysis, and product positioning.

This is a 7-month contract, offering an excellent opportunity to shape the marketing strategy of our global tech client while working in a collaborative and innovative environment.

About the Role:

  • Marketing Strategy & Execution:
  • Develop and execute marketing strategies and plans in collaboration with sales and marketing leadership.
  • Guide user research, market analysis, and insights to provide data-driven recommendations for product development and marketing strategies.
  • Define user journeys for prospective and active consumers, ensuring a cohesive lifecycle strategy.
  • Identify opportunities to increase user engagement, adoption, and growth.
  • Drive and manage marketing campaigns, including asset creation, communications, and performance evaluation.

Requirements:

  • Ai expertise: Deep understanding of AI-driven marketing strategies and applications.
  • Product management: Experience working with product teams to define and execute marketing strategies.
  • Project management: Ability to plan, execute, and oversee complex marketing projects with multiple stakeholders.
  • Consumer behavior: Knowledge of digital and traditional consumer behaviors and their impact on sales and marketing strategies.
  • Data analysis & synthesis: Ability to analyze information, generate insights, and make data-driven business decisions.
  • Go-to-market strategies: Experience in launching products, identifying market opportunities, and optimizing positioning.
  • Industry knowledge: Awareness of market trends, competitor activities, and emerging technologies.
  • Storytelling & communication: Ability to craft compelling narratives that drive audience engagement and alignment.
  • Situational leadership: Strong ability to interact confidently with senior leaders, address challenges, and navigate complex discussions.

Benefits:

  • Flexible Working Hours: Enjoy a hybrid role requiring on-site work from Tuesday to Thursday.
  • Professional Development Opportunities: We offer training, mentorship, and career growth support to help you excel in your role.
  • Collaborative Work Environment: Join our diverse and inclusive team to work alongside talented professionals who share your passion for innovation.

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