Marketing & Communication Strategist

7 dagen geleden

Breda, Noord-Brabant, Nederland Orffa International Holding B.V. Voltijd
Job Description
Orffa International Holding B.V. is a global leader in animal nutrition, dedicated to pioneering innovative feed solutions that enhance animal health and performance. As Head of Marketing & Communications, you will play a pivotal role in driving the company's financial success through cutting-edge communication strategies.

Key Responsibilities
  • Develop and execute Orffa's Corporate Communication Strategy in line with their mission and vision
  • Lead the analysis of target groups and audiences to tailor effective communication strategies across multiple channels
  • Manage and allocate the total communication budget to ensure optimal ROI across projects
  • Spearhead the creation and implementation of strategic communication plans to support business growth and align with sales and marketing goals
  • Work closely with sales teams, local Managing Directors, and Global Solution Manager to ensure a unified message across all touchpoints
  • Utilize data analytics to measure success rates and refine communication strategies, using insights to drive continuous improvement
  • Oversee contract negotiations related to communication and marketing initiatives
  • Lead strategic projects, including M&A communications and the development of new propositions
  • Drive the development and maintenance of the CRM communication strategy, ensuring seamless integration with broader marketing objectives
  • Foster creativity by turning existing needs into innovative communication concepts that engage our global customer base
  • Ensure efficient use of communication channels and budgets, always exploring new ways to amplify Orffa's market presence
  • Lead and mentor a team of two direct reports, promoting collaboration and innovation

Requirements
  • Bachelor's or Master's degree in Marketing, Communications, or a related field
  • Minimum of 7 years of experience in a B2B environment, with a strong preference for candidates from the food, feed, or pharma industries
  • Proven ability to think strategically and develop innovative communication approaches
  • Expertise in corporate communication planning, data-driven marketing, and audience analysis
  • Strong experience in managing communication channels, budgets, and implementing CRM strategies
  • Ability to convert complex business needs into creative communication solutions that resonate globally
  • Excellent proficiency in Dutch and English
  • Leadership experience is a plus
  • Experience in contract negotiations and leading strategic marketing projects is a plus
  • Exceptional collaboration skills, able to align cross-functional teams and build consensus across global markets

What We Offer
Orffa International Holding B.V. offers a challenging position where your proactivity and initiative are highly appreciated. You get plenty of freedom to develop yourself professionally in a dynamic market. Besides an attractive salary and bonus, we offer a non-contributory pension and 29 vacation days (based on full-time employment). We have a very attractive location in the outskirts of Breda and offer flexible working hours and a telecommuting policy to provide flexibility to our employees regarding start and end times to support the work-life balance.

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