Web Content Manager

2 weken geleden

Den Haag, Zuid-Holland, Nederland Maersk Voltijd
About the Role

The Web Content Manager plays a pivotal role in shaping the digital presence of APM Terminals, a leading container terminal operator. Reporting to the Head of Marketing & Brand, this individual will be responsible for creating and publishing high-quality content that drives customer experience and thought leadership.

Key Responsibilities
  • Develop and implement a content strategy that aligns with APM Terminals' business objectives
  • Create and update content for the global section on APMterminals.com, ensuring consistency and quality
  • Collaborate with regional and terminal teams to create localized content and support their content management needs
  • Establish and maintain content standards and processes to ensure seamless integration across the organization
  • Train and support terminals on basic content management and provide ongoing guidance and support
  • Optimize information flows and offer standardized content to customers on APMTerminals.com, including knowledge management and signposting
  • Set up and update e-commerce and self-service modules with language versions across the site
  • Monitor and improve SEO performance
  • Manage the digital mailbox and other entry points on APMTerminals.com, ensuring timely and effective customer query resolution
Requirements
  • Strong experience in communications, marketing, or editorial B2B environments, with a focus on web content creation and editing
  • Experience working with Content Management Systems, preferably Sitecore
  • Highly independent, creative, driven, organized, and capable of delivering in a fast-paced environment
  • Analytical skills, with the ability to set up, measure, and act on data via Google Analytics
  • Excellent communication and stakeholder management skills, with the ability to work with diverse teams and external vendors
  • Fluency in written and spoken English, with superb communication skills
About APM Terminals

APM Terminals is a leading container terminal operator with a global presence. We are committed to creating a more diverse and inclusive environment and offer a range of career opportunities within the AP Moller-Maersk Group. Our company has a strong focus on reducing emissions and achieving net-zero status by 2040.

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