Digital Marketing Specialist

4 weken geleden

Oosterhout, Noord-Brabant, Nederland OnLogic Voltijd
Drive EU Expansion with Impactful Digital Marketing

Join OnLogic's growing team as a Paid Media Specialist and play a key role in our EU expansion plans. As a digital marketing expert, you will lead the delivery of impactful campaigns across multiple European countries, leveraging your expertise to ensure successful campaign execution and brand engagement.

Key Responsibilities:
  • Develop comprehensive digital marketing strategies tailored to various European markets.
  • Collaborate with cross-functional teams to align advertising efforts with overall business objectives.
  • Oversee end-to-end campaign delivery, from ideation to implementation, ensuring seamless execution across multiple countries.
  • Manage advertising budgets, optimize campaigns for performance, and provide strategic insights.
  • Collaborate with team members to understand cultural nuances and tailor campaigns accordingly.
  • Implement robust tracking mechanisms to measure the effectiveness of digital campaigns.
  • Provide regular performance reports, insights, and recommendations for optimization.
  • Manage EU Search Engine Marketing (SEM) activities, including Google AdWords, Bing Ads, and Social Media Advertising channels and its corresponding budget.
  • Implement new initiatives by creating new display, search, and shopping campaigns and optimizing existing ones, in collaboration with the global marketing team. Support set up and optimization of landing pages.
  • Research, advise, and implement new opportunities in markets, target groups, and keywords, and collaborate with SEO Content Writers to align paid and non-paid SEM activities.
  • Be responsible for increasing revenue by digital campaigns, inbound marketing growth, and have experience using CRM tools, (ie. Hubspot) for analysis. You work with monthly targets that will result in our annual growth.
  • Ensure an increase in ROI of digital advertising channels within our e-commerce and B2B lead generation activities.
Requirements:
  • At least 3 years demonstrated experience with digital advertising with accompanying success stories.
  • Working knowledge of and experience with Google Ads (search, shopping, display, discovery, performance max, and YouTube campaigns), Google Analytics, and Google Search Console. Knowledge of SEMRush is an advantage.
  • Bachelor's degree (or equivalent) in Marketing, or a related field.
  • Proficiency in English; additional fluency in Dutch, German, Italian, or French is a plus.
What We Offer:
  • A competitive salary range of 3200-4500 euro per month.
  • A comprehensive benefits package, including 28 vacation days, premium free pension scheme, travel reimbursement, an annual Profit Share Bonus, opportunity to participate in our Employee Stock Purchase Plan, and a personal development plan created to help you grow.

OnLogic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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