Product Marketing Manager
2 dagen geleden
About the Role
Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.
We're looking for a Product Marketing Manager to help drive the commercial GTM strategy in alignment with the product organization and senior leadership team.
Your Responsibilities
- Develop go-to-market strategy, including target market sizing & definition, positioning, value proposition, market entry, and competitive landscape/positioning for Foleon's content creation platform.
- Act as the interface between Marketing, Product, Sales and Customer Success for bringing new & enhanced products to market.
- Drive primary & secondary research to derive customer insights and market trends across target markets (industries, regions, and problem domains).
- Define and develop customer buyer personas and associated buying cycles for priority regions and industries.
- Partner closely with Product Management to drive pricing, offers, naming and launch plans, as appropriate.
- Validate platform and product messaging with customers, prospects, and partners.
- Lead the development of core content assets and tools as part of GTM strategy and sales enablement programs, including battle cards and sales decks.
- Inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy.
- Drive customer advocacy, adoption and growth programs in conjunction with account management and customer success.
- Act as a spokesperson and evangelist for customers, analysts and press, as needed.
Your Qualifications
- 8+ years of marketing experience, with 3+ in a product marketing leadership role that interfaces both product and commercial teams.
- B2B SaaS experience required, US market experience preferred.
- Experience in Content Marketing and/or Martech space required.
- Experience in scale up B2B SaaS company preferred.
- Native in English with at least one additional European language preferred.
- Demonstrated knowledge of mid-market & enterprise (content) marketing and communications processes desired.
What We Offer
- Be part of a top-tier team in the Content Creation scale-up.
- Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.
- Embrace the variety of backgrounds and values that each individual brings to the table.
- A flexible workplace that offers a conducive atmosphere for productivity.
Perks
- Hybrid way of working.
- Company pension program.
- Learning budget.
- Transportation allowance.
- 25 days holiday paid leave.
- Working from abroad (6 weeks).
- Workout benefit.
- Mental health online platform and counseling.
- Volunteer day.
- Apple gear.
- Company events and more fun.
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