Digital Marketing Strategist

4 weken geleden

Amsterdam, Noord-Holland, Nederland Booking Voltijd

Job Title: Digital Marketing Strategist

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at Booking.com. As a Digital Marketing Strategist, you will be responsible for managing CPC-based advertising campaigns on Metasearch (price comparison) sites. You will work in the highly impactful and prominent Metasearch track that sits at the core of the Travel industry.

Main Responsibilities:

  • Day-to-day management of strategic advertising campaigns on meta search websites
  • Lead/own projects from start to finish: research, identify, prioritize, gain consensus, implement and measure the results
  • Use data to identify and prioritize work that drives value to the team and/or company
  • Partner with internal and external collaborators from across the globe and across departments
  • Work closely with the analytics team to optimize ad spend towards defined critical metrics.
  • Analyze performance data and translate this into tactics to drive growth for the business while maintaining return on investment
  • With the team, brainstorm and develop creative solutions for digital marketing opportunities

Requirements:

  • 3+ years relevant experience in digital marketing
  • Fluent in English, written and spoken, any other language a plus
  • Basic understanding and experience in analytics & SQL
  • Commercial awareness & solid understanding of digital marketing KPIs
  • Experience managing external relationships
  • Ownership of performance targets and proof of achieving them
  • Experience in working with data reporting tools (Tableau, Google Data Studio or similar)
  • Proficient user of Excel/Google Sheets
  • Project management skills and task prioritization
  • Ability to influence partners and peers

Benefits & Perks:

Global Impact, Personal Relevance

These can be found here.

#ThinkInclusion: Wellbeing & Inclusion at Booking.com

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just create a unique workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

Read all about IDBW and the Employee Resource Groups (ERGs) at Booking.com here

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