Digital Marketing Strategist

4 weken geleden

Hoofddorp, Noord-Holland, Nederland OMRON Voltijd

Performance Marketing Manager Role

OMRON Healthcare's EMEA HQ in Hoofddorp is seeking a skilled Performance Marketing Manager to drive growth and competitive advantages on our marketplaces in the EMEA region. The ideal candidate will develop, implement, and manage performance marketing strategies and action plans to meet business and consumer needs.

Key Responsibilities:

  • Bring our central brand and product category strategies to life on online marketplaces.
  • Develop and ensure the right end-to-end performance marketing strategies and tactics are in place to meet business and consumer needs.
  • Identify and develop necessary digital performance marketing tools to increase our brand presence, market share, product conversion, and customer engagement.
  • Develop test and learn initiatives across paid and organic tactics, such as keyword research strategies.
  • Create, execute, and launch effective data-driven online promotional and advertising campaigns by utilizing, bringing, and adopting new and existing marketing technology.
  • Translate business requirements into paid and organic digital marketing strategy and execution by working closely with the wider marketing and online sales teams to optimize and leverage marketing strategies and managing partner agencies to implement, optimize, and report on media activity.
  • Resourcefully manage the agency FTEs and paid media budget allocated to drive business KPIs, ensuring budget is allocated at the right level and aligned with marketing strategy.
  • Support the online sales team with the formulation of our online portfolio range strategies based on historic and forecasted category data.
  • Track, monitor, evaluate, and report on KPIs of media activity to measure effectiveness and recommend improvements as needed.
  • Ensure budget for promotional activities, campaigns, and paid media advertising is spent across performance channels efficiently by creating, executing, and launching effective data-driven online promotional and advertising campaigns.

Requirements:

  • A master's or bachelor's degree in Digital Marketing or a related field.
  • Minimum five years of experience in a similar role, preferably in the Amazon ecosystem.
  • Experience in managing multiple projects, preferably on Amazon DSP, Amazon Marketing Cloud, and Helium10.
  • Strong stakeholder management skills with a strategic and resourceful approach.
  • Data-driven, a team player who can adapt to a dynamic work environment driven by complex software systems.
  • Excellent English language skills (both written and verbal) and any other European language is a plus.

What We Offer:

  • International, inclusive, and flexible working opportunities.
  • Competitive primary and secondary employment benefits package, including commuting allowance, gym membership budget, pension scheme, healthcare insurance, and 28 days holiday per year with the possibility to earn an additional 4 days.
  • Healthy Living Program with unlimited access to 1:1 sessions with psychologists, uplifting group sessions, and empowering self-guided care via our digital platform.
  • Hybrid working by 50% of time at home and 50% at the office, with budget to help set up your home office.

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