Product Marketing Manager
4 weken geleden
This role is part of our eBay Inhouse team, where you will be employed by DEPT and embedded into eBay's product marketing team.
Job PurposeeBay is seeking a dedicated and dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for eBay's financial services programs. This is a unique opportunity to become an integral part of eBay's global product marketing team, and partnering cross-functionally with product, consumer insights, design, channel marketing, communications, customer service, and sales/market teams.
The ideal candidate is an experienced product marketer who has developed product marketing strategies, including synthesizing research into a targeted strategy, including product-market fit, value propositions, messaging/positioning, and go-to-market plans. As this role requires close partnership with UK/DE third-party entities, UK/DE sellers, and central teams, we require business proficient written and verbal proficiency in English and German, and accommodation to Pacific Time and Central European Time Zones.
Key Responsibilities- You are responsible for the product value proposition narrative and go-to-market strategy for seller capital within the financial services team.
- Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations, and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement.
- Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion.
- Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
- Define key metrics for success and track progress against goals for the product launches and in-market growth adoption of existing products or services.
- 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.
- Strong track record of developing product and go-to-market strategies at financial services companies or in payments within e-commerce companies.
- Proven ability to drive innovation, execute projects with excellence.
- Success working collaboratively with cross-functional teams and excellent communication skills.
- Strong data analysis skills and experience with customer research techniques.
- Fluency in English and German language.
- The choice to work where you are most productive: whether that is in one of our offices or abroad for 13 weeks a year. Rather work from home? No problem. We'll provide you with the best-of-class materials, such as a high-quality laptop, monitor, work phone, and the necessary furniture.
- Everything to focus on your health: from free bootcamp to yoga lessons, mindfulness sessions, mental health services, serious discounts on sport memberships, healthy lunches at the office, and above all: a safe work environment.
- Great fringe benefits; use of OV-bikes, an NS Business Card, and many other goodies.
- You can discover even more employee benefits.
- A reputation for doing good. DEPT has been named a - in the Netherlands and has been a Certified and named 'Agency of the Year' at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together.
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development, and certifications.
- Global annual in which employees come together and donate their skills to support local charities.
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
Diversity, Equity & InclusionAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide. Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts.
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