Digital Marketing Specialist
21 uur geleden
The Digital Marketing Specialist will play a key role in managing CPC-based advertising campaigns on Metasearch sites, working closely with the Meta Commercial team to drive business growth and revenue.
Main Responsibilities:- Manage daily operations of strategic advertising campaigns on meta search websites
- Lead and own projects from start to finish, including research, identification, prioritization, consensus-building, implementation, and measurement of results
- Partner with internal and external collaborators to drive business growth and revenue
- Analyze performance data and translate it into tactics to drive growth for the business while maintaining return on investment
- Brainstorm and develop creative solutions for digital marketing opportunities
- 3+ years of relevant experience in digital marketing
- Fluent in English, written and spoken, with any other language a plus
- Basic understanding and experience in analytics & SQL
- Commercial awareness and solid understanding of digital marketing KPIs
- Experience managing external relationships
- Ownership of performance targets and proof of achieving them
- Experience working with data reporting tools (Tableau, Google Data Studio or similar)
- Proficient user of Excel/Google Sheets
- Project management skills and task prioritization
- Experience managing large budgets
- Metasearch experience
- Strong analytical skills
- Experience working with DSI (data scientists) / MLS (machine learning scientists) & developers
- Product Management / Project Management experience
At Booking.com, we value diversity and inclusion, and we're committed to creating a workplace where everyone feels welcome and empowered to succeed. We offer a range of benefits and perks, including a competitive salary, comprehensive health insurance, and opportunities for professional growth and development.
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