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The Marketing Coordinator will be responsible for executing comprehensive marketing initiatives.
Key Responsibilities:- Develop and outline the project plan along with key milestones aligned with program objectives;
- Formulate strategies, allocate necessary resources, oversee and enhance campaigns, and evaluate performance metrics;
- Oversee the complete lifecycle of marketing initiatives in close partnership with technical project officers;
- Establish and monitor campaign KPIs, implementing corrective measures as required;
- Define metrics to assess the success of marketing efforts;
- Organize monthly progress meetings and ensure follow-up on corrective actions identified during KPI evaluations;
- Manage the budget allocated for marketing campaigns;
- Conduct monthly progress meetings with internal stakeholders to provide updates on campaign status;
- Review timelines and manage new project requests;
- Collaborate with editors, designers, social media teams, and web developers to ensure timely and high-quality content publication;
- Report weekly to management on the timely and quality execution of marketing campaigns.
Conduct thorough market analysis to identify target demographics.
- Evaluate market data and stakeholder needs;
- Lead surveys and interviews to gather insights;
- Collaborate with market intelligence and project teams to prepare audience profiles for campaigns.
Work closely with project teams to establish marketing goals that align with overall program objectives.
Qualifications:- Master’s degree in Marketing, Business Administration, or a related field;
- At least 6 years of proven experience as a marketing coordinator, preferably within an agency setting;
- Willingness to travel monthly for project-related activities;
- Experience in diverse and international work environments;
- Familiarity with ESA and its programs is advantageous;
- Strong communication, writing, and analytical skills;
- Proficiency in another official ESA language is a plus;
- Fluency in English is essential; knowledge of an additional European language is beneficial.