Web Data Analyst

1 week geleden

Amsterdam, Noord-Holland, Nederland Albelli Voltijd
{"Job Summary

As a Technical Web Analyst at Albelli-Photobox Group, you will be responsible for overseeing the development and maintenance of our server-side tracking framework. This role requires collaboration with in-house developers, conversion specialists, data engineers, analysts, and marketers to harmonize our web analytics, marketing, and technology implementations.

Key Responsibilities

* Develop and maintain a unified and scalable server-side tracking framework across both app and web
* Partner with stakeholders to translate business goals and questions into measurable KPIs and tracking requirements
* Create tracking requirement briefs and align implementation and planning with product owners, developers, and marketers
* Extend integrations between web analytics data, our data warehouse, and BI/marketing tools

Impact and Contributions

* This role will drive the planning and ownership of our server-side tag manager, working with teams across the business to deliver the data they need
* As the expert in all things web and app data, you will have a significant impact on many teams in the business

Requirements

* Minimum of 4 years of related work experience
* Experience with server-side tracking tools such as Tealium EventStream (preferred), Server-side Tag Manager, Segment
* Experience with set up and maintenance of AppsFlyer is a plus
* Experience integrating marketing tools such as AppsFlyer, Facebook, Google, etc.
* Experience with mobile marketing and cross-device tracking
* Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, Tealium etc.
* Experience with web analytics tools such as Adobe Analytics (preferred) or Google Analytics
* Experience with Conversion Rate Optimization tools such as Adobe Target (preferred), Optimizely, Google Optimize, Visual Website Optimizer etc.
* Strong sense of responsibility for your area of work
* Perfectionist with attention to detail and hands-on mentality
* Strong communication skills with the ability to understand and problem solve for a variety of stakeholders

What's in it for you?

* At Albelli-Photobox Group, we understand the importance of work-life balance, offering a generous annual leave policy, remote working policy, and a versatile hybrid working model
* We provide a comprehensive benefits package to all Albelli-Photobox employees, and you'll discover a warm and inclusive company culture that includes social events throughout the year and a team rich in diversity

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