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Programmatic Advertising Specialist
2 maanden geleden
We are seeking a highly motivated Programmatic specialist to join our team at DEPT, a pioneering digital agency with a deep skillset in tech and marketing.
About the Role
The Programmatic team is part of Digital Marketing at DEPT NL. As a member of the team, you will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and contributing to programmatic best practices within the team.
Key Responsibilities
- Develop a plan that advises the most suitable creatives, reaches the target group, and efficiently achieves the client's objectives.
- Translate results into insights, advice, and new plans that can be presented clearly at every level.
- Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, and other DSPs, DMPs, and ad exchanges.
- Analyse campaign data to provide insights and recommendations to clients.
- Deliver and present work with data-driven insight and analytics both internally and externally.
Requirements
- Relevant & proven experience in programmatic advertising, with knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP, and Analytics.
- Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges.
- Strong analytical skills and ability to provide insights and recommendations based on data.
- Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams.
- Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels.
- Excellent written and verbal communication skills (English is required, Dutch is preferred).
About DEPT
We are pioneers at heart, always looking forward and thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. Our culture is big enough to cope and small enough to care, meaning that with people across 30+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
Diversity, Equity & Inclusion
We take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
