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Senior Marketing Data Analyst

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Ring of Security B.V. Voltijd
Unlock Marketing Potential with Data-Driven Insights

Ring of Security B.V. is seeking a skilled Senior Marketing Data Analyst to join our Business Intelligence and Analytics team. As a key member of our marketing team, you will be responsible for uncovering new data insights, designing key performance indicators (KPIs), and creating impactful data visualizations to drive business growth.

Key Responsibilities:
  • Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency
  • Collaborate closely with the marketing team to dive deep into areas such as SEO, funnel analysis, and attribution models to enhance marketing performance using data analytics
  • Research industry best practices, the latest tracking trends, and analytical measurement tools
  • Create and maintain marketing-related Tableau dashboards
  • Work with the data engineering team to maintain and enhance the internal marketing data platform and data models
  • Explore and review internal and external marketing data sources to ensure data quality and devise mechanisms to monitor data integrity on a large scale
  • Conduct ad hoc research and root cause analyses in fields such as user behavior and web traffic
  • Assist with preparing quarterly business review documents
  • Coordinate and facilitate data supply to the Chief Marketing Officer
Requirements:
  • Bachelor's degree in a relevant field
  • Experience in tax, finance, or a related analytical field
  • Experience in writing SQL queries and creating business intelligence reports using Tableau, Power BI
  • Experience defining requirements and using data and metrics to draw business insights
  • Experience with Excel and SQL
  • Experience making business recommendations and influencing stakeholders
Preferred Qualifications:
  • MBA

We are open to hiring candidates to work out of one of our locations in the Netherlands.