Product Marketing Manager

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Dennis Automotive Recruitment Voltijd
About the Role

This key position can also be described as Product Marketing Manager/ Category Manager. The person will be responsible for successful Launch and Product Lifecycle Management of a product category in the European market. To be successful in this role, strong commercial, analytical and communication skills are essential.

Key Responsibilities
  • Product (Product line-up and /ifecyc/e maintenance, Product category business planning/⮚ Product assortment and line-up planning for the European region in close cooperation with HQ of your responsible business group/product category⮚ ldentifying [future] market trends and responsible for the market analysis for their product category [e.g. GFK data, Vehicle Registration data]⮚ Facilitate the product lifecycle and promotional planning calendar / meetings with internal stakeholders⮚ Ensures accurate rolling sales forecasting and the inventory planning by country/ key account/ sku in cooperation with local sales branches and distributor partners as well as internal supply chain teams⮚ Communicates "voice of customer" into the wider organization [consumer, channel partners and internal sales teams]⮚ Create and maintain an up-to-date key competitor overviews within the European market and develop automated tools where needed
  • Price (Pricing strategy, pricing water/al/, gross profit management/⮚ Responsible for achieving the business group/product category budget & target revenue and absolute gross profit amounts⮚ lnvolved in [semi] annual budgeting process in close cooperation with finance department and China HQ⮚ Responsible for minimum channel /net/net/ net price setting policies and its implementation and monitoring in the European region
  • Place (Product channef & distribution strategies}⮚ Day-to-day interface with the sales teams, plans regular visits to the key markets/branches/distributor partners⮚ Manages, monitors, and influences the distribution strategy and policies in close cooperation with local sales branches and distributor partners⮚ Provides "Key account" insights towards the management team at top selling markets/channels/key accounts in close cooperation with the Sales teams
  • Promotion [Brand marketing, Trade/channef marketing, PR, KOL and lnffuencers]⮚ Work together with the Marketing Communication team to ensure your category objectives are the driver for ATL/BTL Communication/Trade Marketing activities.⮚ Align promotional plan with the Sales & Communication teams to ensure effective execution.⮚ Clear model Launch plans to maximize European coverage with PR and influencers.
Requirements
  • Qualifications and Skills:
    • • Minimum B.S. / B.A. degree trom an accredited college/university in Business or related field required
    • • 3+ years of Product Marketing experience of physical goods required [ldeally within the Consumer Electronics / Mobility industry and channels]
    • • Strong analytical & excel skills
    • • Strong interpersonal communication skills
    • • Ability to interact with both external and internal customers with many different cultures
    • • Detail oriented with strong aptitude for problem solving
    • • Able to work independently and exercise good judgment
    • • Full English proficiency
    • • International travel within the European region, potentially but not limited to 10% - 15% of time.
    • • Keywords: Team player, Hands-on mentality, Positive energy, Optimist
    • • Entrepreneurial spirit combined with corporate discipline with Effective Planning & Organization skills

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