Content and Branding Expert

1 dag geleden


Amsterdam, Noord-Holland, Nederland CSG Talent Voltijd
Key Responsibilities:
- Develop and implement a marketing strategy that aligns with commercial goals, in collaboration with the Manager of Business Development.
- Create and optimize (online and offline) marketing campaigns to generate high-quality leads.
- Manage and optimize the website, social media, SEO/SEA, and marketing automation tools like HubSpot, Leadfeeder, and Scaura.
- Safeguard the company's visual and content identity globally, working closely with the US team to ensure a consistent brand presence online and offline.
- Develop marketing and communication materials to support the sales team in customer interactions.
- Analyze market trends, customer needs, and competition to strengthen market positioning.

Requirements:
- At least 5 years of experience in B2B marketing, preferably in machine building, robotics, or industrial automation.
- Experience with corporate branding and maintaining a consistent brand identity across different markets and channels.
- Experience in digital marketing, content creation, and lead generation.
- Experience with marketing automation (e.g., HubSpot), SEO/SEA, and online marketing tools.
- Hands-on mentality and results-driven.
- Strong analytical skills and data-driven approach.
- Excellent communication and presentation skills.
- Strong personality and a team player.
- Bachelor's degree in marketing (Master's/MBA is a plus).
- Fluency in English and willingness to travel internationally.
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