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About the Role:
As a Content and SEO Specialist at UltiMaker, you will play a crucial role in elevating our online presence and reaching our target audience in the 3D printing industry.
Key Responsibilities:
- Analyze, develop, and implement SEO strategies to improve our online visibility.
- Create high-quality, engaging content targeted at professional 3D printing enthusiasts.
- Develop and manage a content calendar aligned with SEO strategy and marketing goals.
- Conduct SEO analyses and report on performance metrics.
- Collaborate with the marketing team and external partners for campaign execution.
- Oversee marketing campaigns, such as filming case studies with customers.
- Utilize AI tools and collaborate with external agencies for content production.
Requirements:
- 2-3 years of experience in SEO and content creation, preferably in a B2B or technical environment.
- Strong understanding of SEO best practices and tools (e.g., Google Analytics, Google Search Console, Semrush, Ahrefs, seoClarity).
- Proven experience in creating and managing content that drives traffic and engagement.
- Familiarity with AI content creation tools.
- Project management skills with the ability to oversee multiple campaigns.
- Excellent written and verbal communication skills in English (Dutch is a plus).
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Proficiency in technical SEO, including schema markup and structured data for 3D printing products.
- Experience with content optimization for long-tail keywords related to 3D printing technology.
- Knowledge of content creation for various formats: blog posts, whitepapers, case studies, and video scripts.
- Understanding of e-commerce SEO strategies for 3D printer sales.
- Experience with localization and international SEO for global markets.
- Ability to analyze and interpret complex technical data for content creation.
- Skills in creating and optimizing product descriptions for 3D printers and materials.
- Experience in the 3D printing industry or similar technical environments.
What We Offer:
- Competitive salary based on your experience.
- Pension contribution.
- 40 days off per year (27 vacation days + 13 ADV days).
- Take a 3D printer home to work on your own projects.
- Travel allowance for public transport or mileage compensation for car use.
- Work-from-home allowance for the days you work remotely.
- Use of UltiMaker 3D printers.
- Free daily lunch at the office.
- Snacks and drinks available in the canteen.
- 3 minutes walking distance from public transport.
- Free parking at the office.
- Monthly drinks at the office.
- Fun social events and team-building activities.
- An open, family-like atmosphere and pleasant work environment.
- Opportunity to expand your knowledge through courses and meetups.
- Chance to play a leading role in a fast-growing technology company.