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Content and Digital Marketing Strategist

2 maanden geleden


Geldermalsen, Gelderland, Nederland Ultimaker Voltijd

About the Role:

As a Content and SEO Specialist at UltiMaker, you will play a crucial role in elevating our online presence and reaching our target audience in the 3D printing industry.

Key Responsibilities:

  • Analyze, develop, and implement SEO strategies to improve our online visibility.
  • Create high-quality, engaging content targeted at professional 3D printing enthusiasts.
  • Develop and manage a content calendar aligned with SEO strategy and marketing goals.
  • Conduct SEO analyses and report on performance metrics.
  • Collaborate with the marketing team and external partners for campaign execution.
  • Oversee marketing campaigns, such as filming case studies with customers.
  • Utilize AI tools and collaborate with external agencies for content production.

Requirements:

  • 2-3 years of experience in SEO and content creation, preferably in a B2B or technical environment.
  • Strong understanding of SEO best practices and tools (e.g., Google Analytics, Google Search Console, Semrush, Ahrefs, seoClarity).
  • Proven experience in creating and managing content that drives traffic and engagement.
  • Familiarity with AI content creation tools.
  • Project management skills with the ability to oversee multiple campaigns.
  • Excellent written and verbal communication skills in English (Dutch is a plus).
  • Ability to work independently and as part of a team.

Preferred Qualifications:

  • Proficiency in technical SEO, including schema markup and structured data for 3D printing products.
  • Experience with content optimization for long-tail keywords related to 3D printing technology.
  • Knowledge of content creation for various formats: blog posts, whitepapers, case studies, and video scripts.
  • Understanding of e-commerce SEO strategies for 3D printer sales.
  • Experience with localization and international SEO for global markets.
  • Ability to analyze and interpret complex technical data for content creation.
  • Skills in creating and optimizing product descriptions for 3D printers and materials.
  • Experience in the 3D printing industry or similar technical environments.

What We Offer:

  • Competitive salary based on your experience.
  • Pension contribution.
  • 40 days off per year (27 vacation days + 13 ADV days).
  • Take a 3D printer home to work on your own projects.
  • Travel allowance for public transport or mileage compensation for car use.
  • Work-from-home allowance for the days you work remotely.
  • Use of UltiMaker 3D printers.
  • Free daily lunch at the office.
  • Snacks and drinks available in the canteen.
  • 3 minutes walking distance from public transport.
  • Free parking at the office.
  • Monthly drinks at the office.
  • Fun social events and team-building activities.
  • An open, family-like atmosphere and pleasant work environment.
  • Opportunity to expand your knowledge through courses and meetups.
  • Chance to play a leading role in a fast-growing technology company.