Senior Brand Manager Heinz

3 weken geleden


Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd
About the Role

We are seeking a highly skilled Senior Brand Manager to join our team in Amsterdam. As a key member of our Benelux business unit, you will be responsible for defining the future strategy of Heinz in the region, driving excellence in execution, and influencing our EPDM innovation strategy and roadmap.

Key Responsibilities
  • Lead the brand strategy for Heinz in the Benelux, both in Retail and Away from Home (AFH)
  • Define innovation opportunities and roll-out of innovations in the local market
  • Develop the communications strategy and comms plan to land the brand in culture, working with the regional (EPDM) Heinz brand team
  • Define the Brand building strategy for AFH to activate the brand front of house (consumer facing)
  • Understand consumers' needs and identify relevant consumer insights
  • Prepare 3 years strategy and country annual plans with the category team
  • Ensure excellent execution of agreed plans in the local market
  • Monitor competitive activities
  • Tight control of allocated marketing budget
  • Daily management of one direct report
  • Support the marketing director in the marketing transformation, with thought leadership on capability building, creativity, inspirational sessions, and team engagement
Requirements
  • Relevant master's degree
  • 6+ years of work experience in FMCG Marketing with strong functional marketing knowledge
  • Experience in the innovation process
  • Fluency in English and Dutch
  • Previous management experience is a plus
What We Offer
  • An ambitious employer, committed to your growth and development
  • A fast-paced and dynamic work environment, with opportunities for career advancement
  • A competitive salary, benefits, and bonus structure
  • A collaborative and innovative team culture

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