Benelux Marketing Manager

5 uur geleden

Utrecht, Nederland Redefine Meat Voltijd

Do you dream in campaigns, crave consumer insights, and love crafting stories that move people _and_ products? Want to build a brand that’s changing the world — one delicious bite at a time?

We’ve got your next big move.

The Marketing Manager will own the development and execution of the Benelux marketing strategy — from building awareness and launching products to driving retail sell-through and engaging foodservice partners. This is a high-impact, hands-on role that requires a balance of strategic thinking and operational excellence.

About us:
At Redefine Meat, we love meat. Really, really love meat.

We believe that the world deserves New-Meat, plant-based meat that’s not only good for the environment but is also kind to animals. Having studied animal meat’s unique components and perfected cutting-edge technologies, Redefine Meat provides a wide range of high-quality products just as delicious as the meat you already know and love. New-Meat delivers an uncompromised and extraordinary culinary experience with its taste, texture, and aroma.

We also know that we will reach the unreachable with a great team of passionate, courageous, and curious people.

We’re as passionate about people as we are about food

Your mission:
**Brand & Marketing Strategy**
- Localize and execute the European marketing strategy for Benelux, tailored to regional market dynamics
- Develop and implement annual brand and activation plans across retail and foodservice channels

**Campaign Management**
- Lead integrated marketing campaigns (digital, trade, PR, influencer, in-store, events) from concept to execution
- Collaborate with agencies and partners to ensure creative excellence and brand consistency

**Digital & Performance Marketing**
- Manage digital campaigns across paid and organic channels to support brand awareness and conversion
- Optimize online performance and content strategy in collaboration with the global digital team

**Retail & Trade Marketing**
- Partner with Sales and Trade Marketing to deliver best-in-class retail visibility and shopper engagement
- Drive in-store initiatives, sampling activations, and seasonal campaigns

**Product Launches & Innovation**
- Build and execute go-to-market strategies for new product introductions
- Act as the voice of the consumer and the market in cross-functional NPD discussions

**Insights & Budget Management**
- Analyze market data (e.g. Nielsen, GfK) and consumer insights to drive marketing decisions
- Manage the local marketing budget and report on campaign performance and ROI

What you'll bring:

- 5-8 years of experience in marketing roles within FMCG, food, or lifestyle brands
- Strong experience in brand management, digital marketing, and retail/trade marketing
- Familiarity with the Benelux market and consumer behavior
- Hands-on and proactive, with a bias for action and accountability
- A team player with strong interpersonal and communication skills
- Fluent in **English and Dutch** (French is a plus)
- Bachelor’s or Master’s degree in Marketing, Business, or a related field

**What’s In It for You**
- A rare opportunity to shape one of the most exciting food brands in Europe
- Autonomy, ownership, and the chance to lead the marketing agenda for a strategic region
- Be part of a mission-driven company transforming the future of food
- Join a collaborative, passionate, and fast-growing team that values innovation, courage, and impact

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