Lifecycle & Email Marketing Manager

24 uur geleden

Amsterdam, Nederland Mollie Voltijd

**Your opportunity**

At Mollie, we’re on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct, affordable way for companies to get paid. That provided an alternative to the frustrating, overpriced solutions that banks offered at the time. Today, we serve more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And we’re a 850-strong team of product, finance, support, commerce, and engineering specialists working across Europe - from Lisbon to London.

The scope includes executing on lead nurtures to activation journeys to upsell and retention campaigns. This role involves a balance between managing external stakeholder requests, optimising these channels, educating stakeholders, and the strategic planning and oversight of campaign management - ensuring that initiatives are delivered on time, within scope, and aligned with best practices and underlying business objectives.

**What you'll be doing**
- Assist in optimising and ramping up our lead nurture program, activation journeys, and upsell campaigns - with end-to-end accountability
- Support stakeholder campaign requests - including marketing teams (product, partner, and field marketing) to support them in executing on their campaigns and journeys and ensuring they are educated on, and adhering to, channel best practices.
- Set up A/B tests to identify best practices around sending time and frequency, customer segmentation, design, and content
- Help monitor channel health metrics, like deliverability, unsubscribe, and complaint rates, to maintain high channel performance standards
- Regularly review campaign performance and help with identifying key insights from campaign and journey data in Looker

**What you'll bring**
- Strong analytical and data-driven strategic mindset
- Experience and curiosity in utilising AI to optimize workflows
- Ability to manage multiple projects and communicate clearly with multiple stakeholders
- Basic knowledge of HTML and CSS
- Proactive problem-solving with a curious, knowledge-hungry, get-it-done attitude
- Resilience and the ability to work in fast-paced environments
- Experience working in a B2B, SaaS, or Fintech company is a plus
- Experience with business insight tools such as Looker is a plus
- Fluent in English, and fluency in Dutch, German, or French is a plus

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