Brand Creative Digital Impact Director

Nike is not just a brand. Nike is an attitude.

Nike is the most innovative & creative marketing company in the world, and we are at pivotal moment of brand resetting. In driving our WIN NOW strategy, marketing plays a significant role, crafting the brand through distinctive, emotive & impactful stories & experiences that lead the future of sport. We are consumer-led, sport focused, we make Big, Bigger.

As a function within Marketing, Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike’s heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, using all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We strive to make athletes dreams real, and we are here to only deliver the best world-class work.

The team is based in the Netherlands at the Nike EMEA EHQ.

**WHO ARE WE LOOKING FOR?**:
We are looking for a creative leader who has extensive experiences in leading agencies as well as creative teams — both internal and external. You have an ability to both understand and participate in strategic conversations while leading others through the creative process. In this role, you will directly manage a creative team.

Your focus and expertise should include:

- Leading the digital brand footprint, either from an agency or brand perspective.
- Art direction and on set experience in creating platform right digital content.
- Managing an internal and/or external creative team with the objective of developing talent and maximising output.
- Partnering closely with briefing teams such as Brand Marketing, Digital Marketing and Integrated Media to achieve business and brand objectives while keeping creative at the forefront.
- Creatively directing, managing, and coordinating projects within a creative studio, including management of various stakeholders in the business.
- Ensuring all projects are well-planned, delivering creative excellence while being on time, and delivered timely and within agreed budgets.
- Bringing the outside in by having a natural interest in emerging technologies and platforms that elevate digital brand experience..
- Reviewing project works for highest standards of quality, consistency, and success.
- Excellent communication and leadership skills, with an acute understanding and experience of balancing business drivers with creative excellence.

**WHAT WILL YOU WORK ON?**:
On one hand, you are the leader of a team of 12 creatives (Art Direction & Writing) that you will closely coach and mentor to help them progress in their careers.

On the other hand, as the lead of the digital team, you will create content and elevate pinnacle digital experiences for the brand. This will include:

- Partner closely with the Global creative Digital impact team to create an extend content and digital experiences across the GEO platforms.
- Supporting the larger creative team to innovate and drive creative excellence on on consumer platforms like TT/META, Gaming, paid media and more etc,.
- Support and oversee Creative Asset Optimisation and in flight and Performance Marketing, maintaining ways of working that maximise on creative while maintaining consistency in our output assets creation.
- Platform specific asset expertise and creation support across varying consumer segments and sports CFOP (i.e. (TikTok, IG Reels, etc).
- Partnering with IM - Integrated Media - and partake in identifying in conversations with media partners such as Google, Meta, Snap and TikTok and feed platform best practices back to the wider Creative team.

Besides, we have the ability to jump across varied projects while maintaining great communication across all of them.

**WHO WILL YOU WORK WITH?**

The Director, Brand Creative Digital Impact is part of the Brand Creative COPF team, reporting to the VP Brand Creative. On your day-to-day, your main partners internally are the creative team, specialised in various sport segments, the CFOP squads alongside a team driving excellence in production, brand experience and brand voice. You will also work closely with City creative teams and Global counterparts to ensure our Geo is best in class when it comes to digital brand experiences.

Your business partners and briefing teams will include Brand Management, Besides, you work closely with the Nike Integrated Media, Digital Marketing teams as well as the Brand Management Voice team.

Outside of Nike, you will drive collaboration with a range of individual creative partners and agency partners that deliver on Nike’s digital platforms.

**WHAT YOU BRING TO NIKE**:
**1.Foundational**:

- Absolute respect, proactivity and deep appreciation for diversity and equality in the workplace. You embody Nike’s Maxims and Culture.
- Passionate about Sports, the Sports Lifestyle, and the Culture around it.
- Exposure to, and in-depth understanding of EMEA youth behavior.
- Ability to travel.

**2. Leaders