Ice Cream- Cmi Dcom

**UNILEVER IS LOOKING FOR AN Ice Cream
- CMI DCom & Media Lead**

Location: The Netherlands (Amsterdam)

Full-time: Yes

Local conditions applyThe Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

**ABOUT THE MAGNUM ICE CREAM COMPANY**:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to **grow with us, make an impact, and shape the future of Ice Cream**, this is the place for you

**JOB PURPOSE**:
The new IC company envision to be agile, customer-focused and driven by data. We are looking for a Consumer and Market Insight Manager with passion fo turning data into growth opportunities. Sitting in the intersection of our DComm, Retail Media and Media teams.

As the voice of consumer in digital spaces, you will deliver sharp and actionable insights that helps us win occasions across the consumer journey. While it is refining our media targeting, optimising performance or tracking emerging trends, you will be the strategic partner who keeps consumer behaviour at the center of every decision.

**KEY RESPONSIBILITIES**:

- Consumer centric thinking: uncover what drives snacking and IC purchase in an evolving digital and media landscape.
- Insight integration: blend behavioural data, campaign performance, shopper insight and trend signals to provide an unified end-to-end view of consumer journey (including all relevant channels)
- Business partner to Dcomm and Media leads to ensure campaigns and product visibility are insight-led and conversion-ready across platforms and touchpoints (improve product discoverability, paid efficiency, and shopper experience across key touchpoints and the digital shelf)
- Perform and Track: Identify what is working and not working. Support measurement frameworks that inform smarter investment decisions. Lead ROI research programs.
- Social-first Insight Activation: analyse performance and engagement patterns on platforms like TikTok, Instagram to uncover content that drives connection, craving and sharability and turn those insights into input for both brand and customer storytelling.
- Stay ahead of emerging snacking, indulgence and digital behaviour trends and translate them in future-focused implications for category.
- Leverage AI-driven internal and external insight platforms and social listening tools to identify developing demand spaces, conversation triggers, and creative amplification levers.
- Develop micro-toolkits that embed Dcom and media insights in to decision making, help scale insights literacy cross functionally.

**WHAT YOU NEED TO SUCCEED**:
**SKILLS**:

- Understand how consumers move between media and commerce, and how to generate impact influencing business partners and landing insights into action.
- Champion a test-and-learn approach by designing experiments (A/B, geo-based, etc.) and sharing learnings in agile, accessible formats to stakeholders to inform future campaign and content strategy.
- Think business and growth first and have a deep passion for consumers & customers.
- Learning Mindset: Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
- Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
- Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.
- Can lead teams and is equally comfortable being a team player: accountable, open minded who likes to work in rapid and agile way
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