Social Media Marketing Manager

We're Creative Fabrica, a fast-scaling tech start-up from Amsterdam.

**Our mission**:
Enable creativity by giving access to everything related to the creative process: inspiration, learning, creating, and sharing. The 'Creative Inspiration Flywheel'

This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

**About the platform**:
We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years, we have been through tremendous growth, and we're just getting started

We have scaled to **50 million+ monthly page views**, **8 million+ registrations**, over **22 million listed products,** and **22000+ active designers**.

Our focus is to create a platform for designers that enables them to offer exceptional high-quality content. We make their products searchable in unique ways. This allows our customers to speed up their workflow, allowing them to focus on what they love most: Creating.

**About the team**:
The Creative Fabrica marketing team is all about driving customer growth and retention while working closely with our product team to bring exciting platform updates to our users. We're a young, growing team that's passionate about what we do

**About the role**:
As the **Social Media Marketing Manager**, you will be responsible for creation and execution of Creative Fabrica Social Media Strategy. Together with a team, you will lead strategic promotion of the Creative Fabrica brand, programs and initiatives to achieve maximum impact across our social media channels, such as Facebook, Youtube, Instagram and Tiktok.

The position reports to the Head of Marketing and requires proficiency in strategising and creating content writing for various platforms.

**What you will do**:

- Overseeing all social media platforms of the company, including Facebook, Youtube, Instagram, and Tiktok
- Creating and developing social media strategies, setting goals to grow audience, enhance brand awareness, increase engagement and growing Creative Fabrica website subscription base.
- Take charge of strategic planning for Creative Fabrica social media calendar while remaining flexible with content to adjust to competing priorities when necessary.
- Reporting and analysis of social media metrics/performance, and strategising for future performance improvement.
- Conducting market and competitor research, identifying the latest trends in social media to ensure the company and brand stays at the forefront.
- Monitoring the social media of peers, partners, and niche influencers and engaging with partners to cross-promote and understand trends that inform Creative Fabrica social media plan.
- Providing strategic direction on how Creative Fabrica can improve its communications, specifically its social media presence.
- Producing copy, messaging, brand graphics and video content, together with Creative Team and External video production
- Monitoring and maintaining the company or brand's reputation on social media working together with the Support team to address negative reviews or comments.
- Partner with key internal stakeholders, including marketing, product, and data teams, to ensure alignment with overall business objectives.
- Managing the budget allocated for social media campaigns and ensuring expenditures remain within budgetary limits.
- Lead, motivate, and develop the Social marketing team, fostering a culture of innovation, accountability, and professional growth.

**What you will need**:

- At least 3 years of experience in similar positions and 6 years of experience in social media
- Proven experience in creating engaging strategies and growing social presence
- Social media expertise with knowledge of the latest trends. A strong grasp of how various social media platforms operate, their algorithms, and the trends prevalent on each platform is essential.
- Ability to generate creative, engaging, and original content that captures the audience's attention
- Strong knowledge of social platforms automation software and insight software
- Ability to perform competitive analysis and market research
- Experience working with ORKs, budgets, setting goals and forecasting
- Excellent communication skills and strong analytical mindset
- Leading team. Managerial experience in a team of up to 5 people

**Nice to have**:

- Qualifications in journalism, PR, communications, or related discipline
- Experience in working with Subscriptions/B2C products, particularly SaaS and global marketplaces/e-commerce
- Knowledge graphics and video editing tooling

**We would also like to offer you**:

- Lunch: On days you work in the office a warm fresh lunch will be provided for you.
- 30'focus days' where you can work remotely.
- 24daysof paid vacation per year + public holidays.
- Travel Allowance, if you live more than 10 KM from the office.
- Company pension plan.
- CF Library
- L&D for Tech Division
- Company events and overseas trips
- New Joiner Swag Pack

**Is this you?**: