Digital Marketer

Digital Marketer **Start of your Tikkie Journey?** Are you passionate about driving digital growth and innovation? Do you thrive on data-driven marketing strategies and excel at adapting to the ever-changing digital landscape? If so, we've got an exciting opportunity for you We're looking for a talented Digital Marketer to join our fantastic team at Tikkie. **Your job** As the Digital Marketer at Tikkie, you'll be at the forefront of our digital presence, taking charge of our social and digital channels, driving traffic to our app and acting as our brand advocate. You'll manage and brief (creative, media & PR) agencies to develop and execute comprehensive digital marketing strategies. You collaborate with the content manager to ensure our brand voice resonates across all digital platforms. It's your ultimate goal to gain attention and momentum in the market for Tikkie, the most popular payment app in The Netherlands. **Responsibilities** - Develop and implement comprehensive digital marketing strategies aligned with Tikkie's marketing objectives - Drive traffic to the Tikkie app via multiple channels including SEO, SEA and social media. - Plan, execute, and optimize digital campaigns that align with product launches and marketing goals - Act as Tikkie's brand advocate, ensuring consistent messaging across all digital platforms - Collaborate with agencies on PR initiatives and create momentum for events such as product launches - Analyze marketing data and adjust strategies for optimal performance in the fintech space **Requirements**: - You have a Bachelor's degree in Marketing, Digital Media, or a related field - You bring 3+ years of experience in digital marketing, ideally in fintech or mobile app sector - You have proven experience driving traffic and engagement through various digital channels - Strong understanding of SEO, SEA, social media marketing strategies - Experience in both agency and in-house marketing roles is a big plus - You excel in project management and thrive in fast-paced environments - You're a creative thinker with a passion for fintech innovation - You have excellent communication skills and are fluent in both Dutch and English **We are Tikkie** Tikkie is not just an app; it's part of Dutch culture and the leading free finance app in the Netherlands. We started as a start-up initiative by ABN AMRO and have since become a tremendous success, revolutionizing payments in the country with our incredibly easy, fast, and fun payment functionality. Today, the Tikkie app has evolved into a multifaceted platform, and our company has grown into a scale-up with a dedicated team of over 60 individuals. Together, we strive to transform our customers' needs into scalable products that consistently exceed user expectations **We are offering** We offer the opportunity to shape the digital presence of one of the Netherlands' most popular fintech apps. By joining our team, you can make a real difference and witness the direct impact of your work. Additionally, we offer: - Competitive salary - 11% Benefit budget, paid out monthly or convertible into fringe benefits such as a mobile phone, bike, wearables, or extra time off. - 25 days of annual leave - Personal development budget of €1,000 per year for self-directed learning - 5 "banking for better days" which are days off that you can utilize for personal development or voluntary work. - Mobile phone subscription. - Public transportation card tailored to your needs or a monthly travel allowance. - Ergonomic home office setup including an adjustable desk, office chair, and an extra screen or laptop stand. - ABN AMRO Contract and comprehensive pension scheme for a secure future. **Interested?** **Equal opportunities for all** The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated. **Disclaimer external recruitment agencies** External recruitment agencies need to have a signed agreement with ABN AMRO BANK N.V., executed by a Talent Acquisition Specialist, when submitting a resume to a vacancy. No unsolicited services or offers, please. Lees meer **Wie zijn je collega's?** "Veel mensen zijn nog afhankelijk van fysieke bankkantoren. Ook voor hen willen we het mogelijk en makkelijk maken om hun bankzaken online te regelen." Lees het verhaal **Damai Taribuka** Product owner Mobiel en Internet Bankieren "Er zijn altijd nieuwe systemen en technieken die wij kunnen inzetten bij ons werk. We zijn telkens aan het innoveren, daardoor blijf ik mezelf uitdagen." Lees het verhaal **Aaron Kieboom** Software-ontwikkelaar "In ons UX Lab nodigen we klanten ui