Commercial Manager

**Additional Information**
**Job Number**25040670
**Job Category**Sales & Marketing
**Location**The Hague Marriott Hotel, Johan de Wittlaan 30, The Hague, Zuid-Holland, Netherlands, 2517 JR
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**Additional Information**:This hotel is owned and operated by an independent franchisee, The Hague Marriott. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

What’s the job about?

As the Commercial Manager of the largest conference hotel in The Hague, you carry the significant responsibility of filling all 306 rooms and multiple meeting spaces. Your creativity, networking abilities, and go-getter mindset will be essential in achieving this - but there’s more to the role.
In this position, you stay informed about developments in both the national and international markets while maintaining strong relationships with industry peers. You keep a close eye on trends and leverage your creativity to stand out from the competition. Continuously seeking new business opportunities, you also nurture existing client relationships. Alongside the General Manager, you play a key role in representing the hotel.
Beyond sales and strategy, you are a strong leader and mentor, ensuring your team has the tools and guidance needed to excel. You take pride in teaching the art of sales and event management and inspiring your team by approaching challenges in innovative ways. Additionally, as part of the management team, you contribute to the overall leadership of the hotel, fostering a culture of exceptional hospitality. You drive mid
- and long-term commercial strategies, collaborating across departments to achieve shared goals.

Tasks & Responsibilities
At its core, your role is to lead and empower your team to drive sales, revenue, reservations, and group and event bookings by developing new business opportunities and expanding existing ones. The following key responsibilities will support you in achieving this goal:

- Maximize Revenue Opportunities: Evaluate the hotel’s business mix and identify opportunities to optimize revenue.
- Sales Strategy & Analysis: Regularly review and analyze sales strategies, adjusting where necessary to improve effectiveness.
- Reporting & Budgeting: Prepare and present commercial progress updates to YTL Hotels (the owning company) and the Hotel Management Team. Develop the annual budget and work proactively to achieve the targeted results year-round.
- Public Relations & Social Media: Establish a clear PR and social media strategy, ensuring a steady flow of engaging content across both channels.
- Marketing Leadership: Lead (digital) marketing initiatives and drive campaigns to boost group sales and improve conversion rates.
- Forecasting & Strategy Adjustments: Monitor and evaluate forecasts, adjusting strategies accordingly to maintain optimal performance.
- Local & Brand Marketing: Initiate and participate in local marketing activities, as well as Marriott-branded initiatives.
- Cross-Department Collaboration: Maintain close communication with the Revenue and Conference & Events teams to align on strategy and pricing.
- Team Development & Leadership: Coach and develop the Sales & Marketing team by setting clear goals, supporting personal development, identifying needs, and fostering a positive work environment.
- Business Insights & Reporting: Prepare, analyze, and present reports to track business progress and identify new opportunities.
- Proactive Business Development: Actively identify and pursue new business opportunities by engaging key accounts and maintaining strong relationships with existing clients.
- Industry Representation: Represent The Hague Marriott at international events and trade fairs, strengthening the hotel's presence in key markets.
- Partnership Management: Build and maintain close relationships with key MICE distribution partners, including Cvent, as well as national and international DMCs and PCOs.
- Sales Optimization: Take a proactive approach in securing and finalizing sales opportunities from sources such as GSOs, Marriott partnerships, familiarization trips, and roadshows.
- Market Analysis: Assess market demand using internal and external reports, including market share analysis, competitive pricing insights, and overall market conditions.
- Booking Trend Monitoring: Provide regular updates on transient booking patterns to inform strategic decision-making.
- Supplier & Interdepartmental Collaboration: Maintain strong working relationships with key suppliers and internal departments to ensure seamless operations.
- Networking & B