Regional Marketing Manager

**Large company with great ambitions and close relations**

efficy is a leading European Customer Relationship Management (CRM) solution that provides complete, flexible, customizable, and scalable software solutions. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.

Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

At efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

**A unique work experience & company culture**

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

**Mission**:
As Regional Marketing Manager, you will work for our BeNeLux markets (Belgium, The Netherlands, Luxembourg).

You will define and own your local marketing plan according to the central guidelines, manage your local budget and you will be the marketing contact for the other local stakeholders: sales, SDR, channel, and customer experience teams mainly. Your key goal will be to drive new business in the Benelux region.

As Regional Marketing Manager you will be part of the Central marketing organization and you will closely work together with colleagues from demand gen, product marketing and sales enablement, brand & communications, design & production and marketing operations.

As with all the Regional Marketing Managers, you will report to the Head of Regional Marketing. You will have a dotted line to the Benelux Country Head.

More precisely, you will
- Develop a Benelux Marketing plan:

- Identify and segment the target audience in the Benelux and develop marketing campaigns that effectively reach and engage with them
- Build and maintain the company's brand image and reputation in the Benelux, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels
- Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments
- Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table)
- Assess marketing activities utilising the Central MKT KPI dashboard and track, measure, report and improve ROI on a continuous basis
- Work with data
- Manage the Benelux marketing budget and allocate resources for various marketing activities to ensure the best ROI Manage the company's reputation and build positive relationships with key influencers and media outlets in the region

**Profile**
***:

- Degree qualifications in Marketing or equivalent through experience
- 6 to 10 years of experience in a Regional Marketing role (BtoB and fast-moving IT international environment are considered as a plus)
- Well organized, being able to manage multiple projects, and flexible
- Drive, ambition and a high-quality bar
- Functions with confidence and is comfortable in a fast-paced, high-growth environment
- Has an analytical and data driven mindset
- Views marketing and sales as essential partners in growth
- Growth marketing mindset
- Abilities for understanding a technical environment and technical solutions
- Strategic & hands on
- Advanced knowledge of digital marketing
- **Fluent in Dutch and English**, French is a plus

Bonus points for:

- A first experience in the SaaS industry
- Knowledge of the BeNeLux CRM market

**We offer YOU**
- A competitive salary package and a referral program
- A stable and growing company with an entrepreneurial mindset where we will listen to your ideas and support you to make it happen
- High flexibility and hybrid work is part of our DNA
- International growing opportunities and internal mobility
- Events: team lunches, after work, sports, trips
- Learning opportunities: languages, tech, product, sales techniques, leadership**Disclaimer