Shopper Marketeer Food Benelux
17 uur geleden
The Shopper Marketing team at PepsiCo plays a key role in driving in‑store conversion and strengthening brand equity.
During this 9‑month temporary assignment, the Shopper Marketeer will be an integral part of the team, responsible for translating strategic initiatives into impactful shopfloor activations across multiple channels—ultimately driving incremental business growth.
The Shopper Marketeer ensures best‑in‑class shopper marketing programs for assigned PepsiCo food brands across the Benelux, such as Lay's and Doritos.
From concept creation to omni‑channel execution, the role manages the entire process end‑to‑end and contributes to brand growth targets as part of cross‑functional teams.
Additionally, the role includes supporting marketing initiatives for key retail partners, translating national shopper marketing calendars into retail media plans, and ensuring flawless execution of display programs.
Collaboration is essential, working closely with internal teams (Sales, Field Sales, Brand Management, Demand Acceleration, Global Capability Center) and external agencies, while independently managing shopper marketing budgets.
ResponsibilitiesLead the end‑to‑end development and execution of shopper marketing calendars: strategy, concept development, POS materials, and flawless execution.
Execute field sales programs and oversee retail media support plans with creative input from the Global Capability Center.
Collaborate with internal teams and external agencies to ensure alignment and approvals (Commercialization, Legal, Regulatory, Demand Planning, Analytics, Perfect Store, Sales).
Manage full shopper marketing budgets for assigned brands.
Develop strong retail media plans for key accounts and amplify major campaigns.
Oversee and execute display programs across the market.
Qualifications
Academic degree and 4–7 years of experience, ideally in FMCG, Sales, Marketing, or Trade Marketing.
Strong understanding of brand marketing dynamics and the FMCG market landscape.
Experience in agency and budget management.
Ability to translate insights into effective shopper marketing solutions.
Fluency in Dutch and English.
Preference for candidates based in the Netherlands due to the majority of activities being located there (NL or BE).
Key Competencies
Active and results‑driven with a pragmatic approach.
Strong attention to detail and ability to drive efficiencies.
Team‑oriented with the ability to influence and collaborate across functions.
Advanced customer knowledge and shopper marketing expertise.
Skilled in creative agency briefing and project management.
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