Senior Specialist, Consumer Insights

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here (YouTube, Instagram, TikTok)

The Team

The Consumer Insights pillar sits within the Global Marketing Strategy team at Tommy Hilfiger, which plays a central role in creating, executing, and overseeing the strategic direction of the Tommy Hilfiger and Tommy Jeans brands. The pillar enables insight and data-driven decision-making across the brand, product, marketing and marketplace through solid understanding of external realities, from competitive contexts to consumer opinions. The team is responsible for the clear and up-to-date articulation of the state of the brand and consumers, enabling the business to create relevant, inspiring, and brand-elevating solutions. Reporting directly to the Senior Director Global Marketing Strategy, the Senior Specialist, Consumer Insights supports the team's mission to drive brand relevance and build operational excellence in global marketing strategies and initiatives.

The Position

The Sr. Specialist, Consumer Insights supports the management of the TH brand organization's portfolio of CI tools. The Sr. Specialist assists in designing and executing both quantitative and qualitative research in collaboration with other CI team members, with particular focus on full-cycle quantitative projects (DIY and full-service) execution. The role involves assistance in managing quantitative research partners, generating insights, and creating clear, impactful reports that support business decisions.

Key Responsibilities:

Quantitative Research Design & Execution: Develop & executequantitative research based on provided briefs, selecting the most appropriate approach & mode of execution (DIY vs full-service) to deliver timely and accurate insights.

Project Management: Take ownership of one-off quantitative tactical projects & support CI team on larger strategic initiatives, ensuring deadlines are met and objectives are achieved. As required, work across the CI and wider Brand and Marketing Strategy teams in support of and with colleagues as dictated by priorities at the time.

Strategy Development: Support the team in the development of strategies and plans. Participate in problem-solving and decision-making processes under the guidance of senior leaders.

Center of Excellence: Identify best practices in Consumer Insights, continuously refining existing practices. This includes regular view on competitive best practices (strategy and execution, both content and processes) and the effective integration of learnings.

Team Support: Assist team members with day-to-day tasks and projects. Proactively take on administrative duties, such as preparing reports, presentations, and data analysis, under the supervision of a manager. Help implement best practices in processes and operations.

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

Requirements

• Work Experience: Minimum 5 years of experience in consumer insights for a consumer or lifestyle brand—fashion and apparel a big plus.
• Preference for candidates who have worked across agency and client-side roles, or direct client-side experience involving DIY quantitative research tools.
• Quantitative Research Proficiency: Experience of developing questionnaires from brief. Knowledge of & experience working with complex quantitative methods (e.g. TURF, Implicit association testing, A/B testing).
• Ability to work with data confidently with Excel to clean, analyze, and interpret data advantageous.
• Effective and responsible utilization of AI tools is essential.

Preferred:

• experience of running fieldwork/understanding how panel-based fieldwork works & what are the good/bad data quality signs.

• ability to work with big data sets using SPSS/Stata or similar tools.

• Analytical Skills: Ability to navigate quantitative and qualitative data points to distill insights and communicate them convincingly.

• Communication Skills: Confident communicator and ability to articulate thoughts clearly and succinctly in oral and written form. Fluency in English required.
• Reporting & Visualization: Ability to create concise, impactful reports and presentations tailored to different audiences from multiple sources.
• Interpersonal Skills: Ability to work collaboratively within a team environment.
• Technical Proficiency: Expertise in PowerPoint and Keynote and MS Office suite.
• Educational Background: Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.