Senior Director, Strategy, Content

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here (YouTube, Instagram, TikTok)

The Team

Within Tommy Hilfiger Marketing, our mission is to adapt the Global Marketing strategy for the EMEA region. We drive consumer engagement across owned stores and , increase awareness and sales through wholesale and online partners, build brand desirability, and advance Tommy Hilfiger's integrated media ambitions—all aligned with PVH's overarching goals.

This team is a central pillar of the department, collaborating closely with Hubs, eCommerce, Global Marketing, and Buying to shape EMEA marketing strategy, digital sales, brand alignment, and product messaging. This role is key to operational efficiency, strategic growth, and the overall success of the marketing function in the region.

The Role

Reporting to the SVP of Tommy Hilfiger Marketing, the Senior Director of Strategy, Content, and Go-To-Market (GTM) is a pivotal member of the EMEA Marketing Senior Leadership Team. Positioned at the intersection of brand storytelling, business strategy, and creative leadership, this high-impact role serves as a trusted advisor and chief of staff to the SVP and the broader EMEA Marketing organization, driving strategic alignment, operational excellence, and flawless execution across the region.

You will shape how the brand comes to life across campaigns, channels, and customer touchpoints, translating global strategies into regionally relevant initiatives. You will lead content and creative teams, design and execute robust GTM processes, and ensure marketing programs are data-driven, measurable, and aligned with business objectives. Your work will directly influence consumer engagement, brand positioning, and business growth.

Key Responsibilities

Commercial Marketing Strategy

• Lead development and execution of marketing frameworks, guardrails, and briefing processes that align EMEA plans with global objectives while ensuring regional relevance

• Collaborate with business functions to define marketing strategies that deliver measurable commercial outcomes

• Own the marketing budget, ensuring strategic allocation and adherence to governance processes

• Lead strategic initiatives to drive traffic, engagement, and sales across owned stores, wholesale, and digital platforms

• Develop and implement consumer segmentation strategies tailored to the EMEA market

• Prepare executive updates and summaries for diverse stakeholders, from creative teams to business leaders

Content Strategy

• Translate global content strategy into a regionally relevant narrative, positioning, and storytelling framework that strengthens brand affinity and drives business performance

• Lead conceptual development and editorial planning for major campaigns, including content calendars, timelines, and deliverables

• Build and maintain content playbooks, workflows, and handover processes to guide EMEA teams in delivering high-quality campaigns

• Develop multichannel content strategies across web, social, email, video, and emerging platforms with an audience-first, data-driven approach

• Craft compelling brand narratives that reinforce positioning, thought leadership, and market relevance

• Foster collaboration between brand, marketing, and business functions to create unified strategies that advance organizational goals

Go-To-Market Leadership

• Oversee the design and execution of GTM strategies, ensuring cross-functional alignment with business objectives

• Use market insights, customer understanding, and competitive analysis to inform GTM planning

• Plan, implement, and optimize campaigns with a focus on efficiency, measurable results, and alignment across marketing, sales, and product teams

• Introduce innovative content formats, platforms, and approaches to keep the brand relevant and impactful

Collaboration & Leadership

• Extensive experience in working in highly matrixed teams

• Partner with creative, digital, social, PR, retail, eCommerce, and Hub Marketing teams to ensure cohesive content and messaging

• Lead, mentor, and grow the Strategy, Content and GTM team, fostering collaboration, high performance, and professional development

• Define success metrics, monitor content performance, and use insights to optimize campaigns and creative output

• Drive process improvements and operational excellence in content production and GTM workflows

Measures of Success

• Brand Consistency: Maintain a cohesive voice and visual identity across all touchpoints, driving awareness, affinity, and consideration

• Campaign Performance: Deliver high-impact campaigns that increase engagement, traffic, and sales

• Budget Management: Ensure marketing initiatives are executed on time and within budget.

• Innovation & Growth: Introduce innovative content strategies and lead brand evolution initiatives

• Audience Engagement: Increase consumer interaction across channels, social engagement, website activity, and earned media value

• Revenue Impact: Demonstrate measurable influence on sales, acquisition, and customer retention.

What You Bring

• 7+ years in senior marketing leadership roles within global, matrixed organizations

• Proven ability to develop and execute marketing and content strategies that drive business outcomes

• Extensive experience working across business functions, with the ability to translate a global brand vision into tangible marketing strategies for the region

• Expertise in brand management, storytelling, and multichannel marketing

• Strong leadership and collaboration skills, with experience managing teams, agencies, and cross-functional stakeholders

• Global and cultural awareness, with the ability to adapt strategies to diverse EMEA markets

• Operational excellence in content production, GTM strategies, and process optimization

• Budget ownership and performance management experience, delivering measurable business impact

• Exceptional communication, presentation, and influencing skills with executive-level experience

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.