International Brand Marketeer

7 dagen geleden

The Randstad, Nederland Xandres Voltijd

About the Company

Xandres is committed to expanding brand awareness in a stimulating environment with a strong can-do culture surrounded by pleasant people.

About the Role

In this job, you combine strategic planning, cultural insight, and marketing execution to ensure the brand resonates with diverse audiences while maintaining a consistent international identity. Through insight-driven plans, compelling storytelling, and creative execution, you will shape Xandres' international growth trajectory — with a strong focus on accelerating our presence in the Netherlands and Germany.

Responsibilities

  • Define, together with the management, and execute the international brand strategy to deliver profitable international growth.
  • Shape and maintain a coherent, consistent and relevant brand identity across markets.
  • Monitor consumer trends and behaviours to identify opportunities and adjust messaging accordingly.
  • Grow brand awareness through well-targeted international media campaigns.
  • Collaborate with internal teams (design, retail, e-commerce) and local agencies to localize campaigns effectively.
  • Champion the Xandres brand across all consumer touchpoints.
  • Lead initiatives for product and collection storytelling, new launches, and brand-curated events.
  • Support international wholesales with brand tools, activation plans, and by creating attractive sales events.
  • Track brand performance, making data-driven decisions to refine strategy.

Qualifications

  • Degree in marketing, communication, fashion management or related field.
  • Proven experience in managing multi-market brand campaigns.
  • Experience in managing the German market from a brand perspective.
  • Solid knowledge of media, digital marketing, CRM, social media, and PR strategies.

Required Skills

  • Brings minimum 5 years of experience in international brand marketing, preferably in fashion or lifestyle sectors.
  • Has a deep understanding of branding, visual communication, and consumer psychology.
  • Thinks strategically and acts hands-on.
  • Combines creativity with analytical thinking.
  • Has excellent communication and presentation skills.
  • Understands how to balance global brand consistency with local relevance.
  • Is highly collaborative and thrives in a fast-paced, cross-functional environment.
  • Has experience working with media management.
  • Has experience in an omnichannel environment (retail, digital, wholesale).
  • Is fluent in English. German is a plus.

Preferred Skills

  • Experience in managing the German market from a brand perspective.

Pay range and compensation package

  • Permanent contract (39h/week).
  • Monday-Friday.
  • Address HQ: Nijverheidsstraat 20, 9070 Destelbergen (Great Ghent area).
  • Hybrid working: two days per week.
  • Training courses and evolution talks to focus on your personal growth.
  • Annual staff parties and events.

Equal Opportunity Statement

Xandres is committed to diversity and inclusivity in the workplace.

```

  • Marketing Specialist

    2 weken geleden

    The Randstad, Nederland Bosscher International Voltijd

    Word het creatieve brein achter onze premium wearablesBosscher International zoekt een content-gedreven allround marketeer. Je bouwt aan sterke merkcommunicatie via newsletters, LinkedIn en webcontent, en zorgt dat onze product- en platformteksten on-point zijn. Een flexibele, creatieve rol in een klein team met grote ambities.Over BosscherBij Bosscher maken...

  • Marketing Lead

    1 dag geleden

    The Randstad, Nederland Kinfill Care (B Corp) Voltijd

    Location: Capelle a/d IJssel / HybridStart: ASAPKinfill is growing fast. We're building a cleaner world with beautifully designed refillable cleaning products and our next phase is all about international scaling and expanding our subscription model.We're looking for a Growth Lead: a driven, commercial, and analytical marketer who can accelerate our growth...

  • QA Automation Engineer – Multi-Brand SaaS Platform

    5 dagen geleden

    The Randstad, Nederland Reducate Voltijd

    You know the type of QA role where you just tick boxes, run endless manual tests, and wait months before anything changes?This is not that role.At Reducate, you'll be the quality driver behind a fast-scaling international SaaS platform. We are unifying multiple e-learning brands into one product, and every test you design will directly impact thousands of...

  • Newsletter Marketing Manager

    2 weken geleden

    The Randstad, Nederland AI4ALL Voltijd

    Newsletter Marketing Manager (Volunteer position)Location:Remote (based in the Netherlands preferred)Commitment:3–5 hours per weekAbout AI4ALLAI4ALL is a fast-growing nonprofitdo-tankfounded in the Netherlands in 2024. Our mission is to empower everyone to shape accessible and inclusive AI that addresses the biggest challenges facing women, the planet,...

  • Field Marketing

    2 weken geleden

    The Randstad, Nederland edilon)(sedra Voltijd

    Interested in a strategic B2B marketing role with global impact? That's great — we're expanding our Marketing team and looking for a high-impact contributor to drive our field marketing activities.We're hiring aField Marketing & Events Executive—a creative, organized, and execution-focused professional who will own our global event portfolio. From major...

  • Commercial deployment and change management lead

    3 dagen geleden

    The Randstad, Nederland Harnham Voltijd

    Job Advert: Commercial Deployment & Change Management LeadLocation: AmsterdamThe organisation is a global FMCG leader known for its strong international presence and well-loved consumer brands. It is seeking aCommercial Deployment & Change Management Leadto support a major transformation of its trade spend and TPM capabilities across multiple markets.The...

  • Dealer Account Manager

    2 weken geleden

    The Randstad, Nederland Stellantis Nederland BV Voltijd

    Stellantis Nederland - Dealer Account ManagerStellantis behoort tot de grootste mobiliteitsbedrijven ter wereld en vertegenwoordigt in Nederland onder andere sterke merken als Peugeot, Citroën, Opel, Fiat, Abarth, Alfa Romeo, Jeep, DS Automobiles én sinds kort ook Leapmotor. Vanuit het hoofdkantoor in Amsterdam wordt er dagelijks gewerkt aan slimme,...

  • Trainer - Reformer Fitness / Boxing or Reformer Flow

    5 dagen geleden

    The Randstad, Nederland BodyBase Voltijd

    Hillegersberg & AmsterdamJoin our team as an energetic Yogi, Pilates expert, or Reformer specialistWe're looking for someone to lead engaging 45-minute group classes using our innovative BaseLine machine, seamlessly combining Reformer Pilates and yoga principles.As a Base Flow Trainer & Brand Ambassador, you'll have the creative freedom to design your own...

  • Marketing Team Lead

    4 weken geleden

    The Hague, Nederland House of Peoplefinders Voltijd

    HOP is een creative consultancy voor groei. We helpen scale-ups bouwen aan merken, verhalen en teams die winnen. Ons werk leeft waar strategie en creativiteit samenkomen, we combineren marketing, branding en recruitment tot één groeimachine. Bedrijven als Tony's Chocolonely, Kickstart AI, Loop Earplugs en Bridgefund kiezen ons omdat we denken als een...

  • Biomaterials Management Buy-In

    2 weken geleden

    The Randstad, Nederland Apercap Voltijd

    Sector: Hydroxyapatite (HAp) – Technical, Cosmetic, and future Pharma-gradeLocation: Netherlands preferred (Europe possible)Start: Part-time advisory partner → Full-time MBI leadershipAbout the OpportunityApercap Europe is leading the start up and market entry of a new European biomaterials company. Core products are Hydroxyapatite (HAp) and Chitosan for...