Therapy Manager Critical Care BNL

Therapy Manager Critical Care

The holder comprehends and builds this EMEA role on the following directions:

• Focus point for our efforts is the patient,
• EMEA results are built on our behaviour according to our values,
• Core objective is to take accountability for and drive the overall success of the EMEA region.

In this context he/she is especially responsible for

• gathering data and conducting research to shape future product direction and placement
• articulating the product and feature benefits and translating this into customer messaging
• giving product demonstrations and training internally, serving as CRT/LAT for respective area
• driving adoption and equipping the Commercial Operations team with the knowledge and tools to be successful at customer's site and by this, enabling Sales regarding the operationalization of the local commercial strategy
• maintaining an ongoing relationship with selected customers and sales staff, particularly those focused on therapeutic applications of the product or service providing a key communications link to the customer by using product related knowledge, product availability, sales territories, and individual customers

TASKS & RESPONSIBILITIES:

Marketing

• Close collaboration with BU Manager to ensure a harmonized and holistic offering towards the customer and therefore promoting customer loyalty by combining product and market perspective and
• Provide support on the localization of marketing materials and product related documentations

Product Management

• Take responsibility for all aspects of the local life cycle of a product or set of products, including long- and short-term development. Stay abreast of trends in the marketplace to ensure the product's competitive position as key counterpart of key local stakeholders in respective area of responsibility
• Active management of product / solution / service rollout in the market e.g., monitoring of results and development of positioning, support on backorder management, phase in/out of products, …
• Ensure close collaboration with internal stakeholders to ensure product, market and organizational readiness for respective product / solution / service and act especially as key counterpart for all other Commercial Operations Functions in the field

Advanced product/service demos and resolving customer issues

• Provide advanced second level product/service information and respond to complex customer questions about the product/service
• Support the implementation of sales tactics and strategies by providing product related expertise and supporting with expert product knowledge

Product and solution development

• Define and deliver products and services that meet customer needs by selecting the best possible approaches available within established systems

Product Training

• Identify product training needs and develop product training courses to fill gaps in existing programs, methods, or tools; run training programs for specific areas using prepared content
• Ensure timely involvement of (HQ) training departments and provide support for the localization of all marketing materials in respective area of responsibility

Marketing Impact Assessment

• Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements
• Analysis of competitor products and service incl. development of counter argumentation for local sales

Business Planning

• Support the development of annual business plans for a given area or department, ensuring alignment with strategy.

Pricing

• Give guidance and input, in line with strategic pricing, towards the sales organization on price levels based on margins, value based evidence, CoP's,…
• Support the Business Unit on collecting and analyzing reimbursement data. Collaborate closely on reimbursement files

Marketing Campaign Development

• Collaborate closely with BU Manager on advertising/promotion/other marketing initiatives

Customer relationship management/account management

• Support all other Commercial Operations Functions with expert insights / training / showing new services and products

Quality, Legal & Compliance

• Follow and comply with all relevant FME policies, guidelines, manuals and SOPs in the version as amended from time to time ("FME Policies")
• Keep yourself updated about the current version of the FME Policies that are relevant for your role and integrate corporate values in daily business

REQUIREMENTS:

• Manages complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Ensures accountability: Holds self and others accountable to meet commitments
• Business insight: Applies knowledge of business to advance the organization's goals
• Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
• Communicates effectively: Good communication skills with strong intercultural skills and understanding
• Cultivates innovation: Creates new and better ways for the organization to be successful
• Financial Acumen: Interprets and applies key financial indicators to make better business decisions
• Excellent knowledge on dialysis and further medical and pharmaceutical products and services of both FME and competitors
• Good understanding of country healthcare sector as well as pronounced understanding of market and political environment and related interdependencies as an advantage
• Good analytical and problem-solving skills with proven ability to organize and analyse customer and market data
• Action planning paired with clinical and technical expertise with well-recognized reputation in the field where she/he is specialized in
• Understand and use modern communication software and systems
• Understand basics of e-health, data security and related topics
• Up-to-date knowledge of IT and digitalization
• Country language as a must (presenting, writing, reading), English C2
• Other languages besides country language an asset
• Working for an international company with international standards
• Travelling within the country, region and international across different time zones