Digital Marketing Manager

2 weken geleden


Amsterdam, Noord-Holland, Nederland Topicus Voltijd € 40.000 - € 50.000 per jaar

/jouwimpact De impact die je gaat maken als Digital Marketing Manager
Strategie

  • Ontwikkelen en leiden van een samenhangende digitale marketingstrategie die aansluit bij bedrijfs- en omzetdoelstellingen
  • Ontwerpen en implementeren van funnelstrategieën, waaronder lead-nurturing flows en lead-scoring modellen
  • Eigenaar zijn van en optimaliseren van ons Akkuro platform MarTech-stack (HubSpot, Google Ads, LinkedIn Campaign Manager, etc.)
  • Stimuleren van innovatie in digitale kanalen, formats, creatieve benaderingen en targetingmethoden

Executie & optimalisatie

  • Plannen, uitvoeren en optimaliseren van multichannelcampagnes (e-mail, paid media, SEO/SEM, GEO, social, website)
  • Implementeren van A/B-testen en structurele performance-verbeteringen
  • Analyseren van prestatiedata om beslissingen te onderbouwen en ROI te maximaliseren
  • Zorgen voor consistente boodschap en funnel-cohesie over alle touchpoints heen

Samenwerking

  • Nauw samenwerken met Field Marketers en salesteams binnen onze business lines
  • Digitale initiatieven afstemmen op de bredere go-to-market strategie en commerciële prioriteiten
  • Sales enablement ondersteunen via inzicht-gedreven campagnes en transparante data

Metingen & rapportage

  • KPI's definiëren en dashboards bouwen om campagneresultaten, leadkwaliteit en pipelinebijdrage te monitoren
  • Inzichten vertalen naar duidelijke aanbevelingen voor stakeholders

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