SEO Manager

About Miele

What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.

Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore Become one of more than 23,000 Miele employees in 50 countries around the

world who are committed to making our products even better every day - and help us to expand our innovation leadership.

About your workplace

Join us as our SEO Manager and help shape the future of B2B organic search for Miele Professional. As part of the Miele Professional team at Miele X, you'll play a pivotal role in driving organic visibility, engagement, and conversion through performance-led SEO strategies.

As SEO Manager, you'll contribute to advancing our organic search performance – developing and executing strategies that increase qualified traffic and improve search visibility across multiple international markets. You'll work closely with cross-functional teams to ensure our digital platforms meet the needs of professional buyers and align with search engine best practices.

This is a unique opportunity to make a real impact in a global B2B environment, combining technical SEO, content optimization, and data analysis to drive measurable growth.

YOUR DAY-TO-DAY JOB

• Shape and execute the SEO strategy for Miele Professional, focusing on organic growth and lead generation via our direct e-commerce platform.
• Conduct in-depth keyword research tailored to professional buyer intent across multiple markets and translate insights into actionable content strategies that support organic growth, improve topical relevance, and align with the B2B customer journey.
• Perform technical SEO audits and collaborate with developers to improve site architecture, crawlability, and performance, and to safeguard organic performance and ensure technical integrity during platform migrations.
• Act as a trusted partner for regional and local marketing teams, understanding their local market and target audience insights, and supporting them in content creation aligned with SEO best practices.
• Monitor SEO KPIs (rankings, traffic, conversions) and develop reporting dashboards to uncover insights and drive continuous improvement ("Immer Besser").
• Analyze competitors and industry trends to identify opportunities in niche B2B segments.
• Ensure SEO activities are integrated into broader e-commerce campaigns and digital initiatives.
• Partner with sales, product, and UX teams to ensure SEO contributes to an optimized end-to-end customer journey.
• Manage relationships with external agencies and delivery partners to ensure quality, innovation and scalability.
• Present strategic recommendations in a clear and compelling way to both technical and non-technical audiences.

WE ARE LOOKING FOR

• Minimum 5 years of hands-on SEO experience, preferably in a B2B and e-commerce environment.
• Bachelor's degree in a marketing or a business-related field.
• Strong understanding of technical SEO, on-page optimization, and content strategy.
• Experience with enterprise-level websites and multilingual SEO.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and reporting platforms (e.g., Google Analytics, Looker), and familiarity with CMS platforms.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Proactive self-starter with a strong "can-do" mentality – someone who thrives in ambiguity, takes ownership, and is eager to further build the SEO function.
• Strong relationship-building skills to maintain alignment with other central marketing team members, regional teams and markets.
• Excellent verbal and written communication skills to present strategic recommendations, prepare and present performance reports, and highlight achievements to stakeholders incl. senior management.
• Fluency in English; fluency in another European language is a plus.