B2B Marketing Operations Analyst

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role

We are looking for a B2B Marketing Operations Analyst, to support the Commercial Marketing team. This person will be responsible for the creating and managing the data and reporting structure for commercial marketing, acting as a bridge between data analytics and marketing.

About the Team 

The B2B Growth Marketing team drives impactful growth by helping retailers and brands discover and understand the value of our solutions, enabling them to thrive and compete in the online grocery industry. As strategic partners to internal stakeholders, the team brings marketing expertise to elevate go-to-market plans, deliver and report on high-performing campaigns. Through collaboration, innovation, and focused execution, B2B Growth Marketing plays a pivotal role in helping the company achieve its ambitious goals.

About the Job 

While you're likely familiar with Instacart's role in consumers' lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Instacart's mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.

• Key responsibilities include building and maintaining data pipelines, creating reports and dashboards for stakeholders, and ensuring data integrity through processing, cleansing, and validation efforts.
• Serve as the marketing operations contact, partnering with sales operations to better segment our target audiences.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Translating business requirements into actionable audience targeting strategies while identifying patterns to develop repeatable targeting templates.
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
• Monitor campaigns to optimize performance based on industry best practices Translate data into actionable insights and recommendations that help to drive business outcomes.
• Partner with marketing stakeholders to develop robust KPIs and scorecards for marketing performance monitoring
• Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
• Present analysis and findings to a variety of audience
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.

About You

Minimum Qualifications

• 5+ years of experience working as a decision/data scientist/analyst, data engineer, or software engineer focused on Marketing
• B.S. / M.S. in relevant or quantitative discipline: Computer Science, Data Science, Applied Mathematics, and/or Statistics
• Thrives in a fast-paced, cross-functional role
• Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audience
• Experience building operational dashboards and automated reporting
• Proficiency in the usage, configuration, and management of:
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio)
  • Analytics tools (e.g., GA4, Adobe Analytics, etc.)
  • Tag management systems (e.g., Google Tag Manager, etc.)
  • Data querying and manipulation tools (e.g., SQL)
• Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
• Strong problem-solving and critical-thinking skills
• Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects

Preferred Qualifications

• Experience working with R, Python, SAS, or other statistical programming languages
• Proficiency with databases and data retrieval, including SQL, Snowflake, Spark and REST APIs

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