Principal Front-End Engineer

Make Your Mark as an
Principal Engineer (Software Architect)
at Storio group

About The Role
You will join the Personalise Web Team in Amsterdam. This team builds the web-based editors that let our global customers create personalized photo products. We need an experienced technical leader to define and champion the frontend architecture for this platform. You will ensure we deliver a scalable, intuitive, and high-performance user experience, balancing technical health with our ambitious business goals. You will deeply influence the technical direction and drive frontend excellence across the team.

How You Embrace Curiosity Daily

• Define and push the technical standards for an excellent, high-performance Online Editor.
• Lead the technical design on complex projects, such as optimizing global delivery via CloudFront.
• Coach frontend engineers on best practices in the software development lifecycle.
• Drive continuous improvement for key metrics like user experience and page load speed.
• Track and improve the technical health of your team's frontend codebase.
• Contribute to the team's overall strategy, roadmap, and core objectives.

How You Make Your Mark

• You deliver a scalable, reliable web editor that delights our global customer base.
• You ensure a high-quality frontend codebase through rigorous technical design and mentorship.
• Your technical principles raise the overall bar for web application quality and performance.
• You influence key decisions to balance delivering new features with building solid, long-term foundations.
• You significantly improve customer outcomes by focusing on frontend performance and accessibility.
• You foster a culture of technical excellence and continuous feedback within the team.

What You Bring To The Team

• Extensive experience designing and maintaining robust, scalable frontend web applications.
• Proven ability to lead technical architecture discussions and influence technical strategy.
• Expertise in modern JavaScript (ES6+), React, and component-based architecture.
• Deep understanding of frontend performance optimization and accessibility (a11y) principles.
• Experience mentoring and coaching other frontend engineers.
• Familiarity with CI/CD workflows, testing practices, and version control (e.g., Git).
• Excellent communication skills, able to explain complex concepts to technical and non-technical people.

What Sets You Apart

• Experience designing scalable architectures for web editors or similar interactive applications.
• Familiarity with GraphQL and/or a range of AWS services beyond S3 and CloudFront.
• A formal education in a STEM field like Computer Science.

About Us
At Storio Group, we help people hold onto life's moments. We make personalised photo products that turn fleeting memories into things you can keep, share, and re-live.

Every person at Storio Group helps create our products and shape our company. You will see the impact of your work daily. We invite you to make your mark on our business, products, and customers' lives.

We act with heart by putting people first and valuing diverse perspectives. We give our best and aim for high standards in all we do. We own our work, taking initiative to find solutions. We embrace curiosity, always learning and trying new things. We find the joy in our work and create a positive environment.

Equal Opportunities & Right to Work
Storio Group is an equal opportunity employer, celebrating diversity and fostering an inclusive environment. If you require reasonable adjustments during interviews please contact our HR team.

Applicants must also have the legal right to work in the position's country without requiring sponsorship.