Marketing Manager

About KnowBe4

Join the cybersecurity company that puts security first; literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. As the undisputed industry standard with unusually high customer retention rates and recognition as a Leader by G2 and TrustRadius, we're not just providing security awareness training - we're redefining what it means to be a trusted security partner in an increasingly complex threat landscape.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Please submit your resume in English.

To learn more about our team and office culture in the Netherlands, visit the following links. 
Careers Page: 
Glassdoor: ,7_IL.8,
LinkedIn: 

The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

Responsibilities:

• Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
• Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
• Manage the set up of all lead generation campaigns.
• Create and send email campaigns with calls to action, in compliance with applicable data protection laws
•  Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
• Drive strategy and planning through the analysis of historic performance, past engagement and  interactions , understanding KPIs and implementing best practices
• Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
• Measure campaign results and optimize the lead nurture tracks to increase conversions
• Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports
• Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
• Craft landing pages and lead generation forms for our content to distribute through relevant programs.
• Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
• Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
• Stay up to date with the latest trends and changes with SEO and major search engines
• Support management and setup of all paid search campaigns (PPC)
• Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
• Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
• Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
• Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
• Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner.

Minimum Qualifications:

• MA or Degree in Marketing or business-related subjects
• CIM Certification/Diploma (not essential but an asset)
• Competence in using digital marketing tools
• A willingness to learn new methods and technology
• Minimum 3 years in marketing management experience
• Experience with Google Workspace
• Prior experience with marketing automation systems such as HubSpot or similar
• Prior experience with Salesforce or other CRM software a plus.
• Infectious positive, can-do attitude
• Strong verbal and written communications
• Excellent time management and organization skills

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit 

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit

No recruitment agencies, please.

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