Assistant Marketing Manager

2 weken geleden

Amsterdam, Noord-Holland, Nederland Grafton Recruitment Voltijd

ASSISTANT MANAGER CMI

The
Ice Cream Shopper Marketing Assistant (CMI)
plays a key role in driving impactful shopper marketing initiatives across Europe and ANZ. This position is responsible for setting the standards for excellent execution of activation plans with customers and supporting and driving specific Shopper Marketing projects and initiaivies across EU & ANZ.

The role also supports the Category Strategy & Insights Lead with strategic projects, such as creating customer strategy presentations and preparing innovation stories for upcoming new product launches.

We offer:

  • Contract for 3 Months, extension possible
  • Salary between 3800 euro and 4800 euro, depending o experience
  • Hybrid working

Key Responsibilities:

  • Drive actionable Shopper Insights across EU & ANZ to support business growth.
  • Refine and implement the Playbook for Perfect Execution, linking plans to Category Growth Strategy and supporting market-level customer planning.
  • Support EU-wide Big Bet activation plans from ideation to customer execution, including playbook development and best practice sharing.
  • Coordinate with Marketing to embed in-store execution guidelines into IBP brand documents.
  • Lead the Unmissable POSM program for Ice Cream across EU & ANZ.
  • Centralize and optimize POSM acquisition costs in collaboration with Procurement and Finance.
  • Elevate in-store communication by sharing and scaling best practices across markets to build Shopper Marketing capability

Skills:

  • Minimum relevant bachelor's degree
  • Fluent in English
  • Analytical Thinking
  • Design Presentations
  • Effective communication skills (verbal/ written)
  • Dealing with people from multicultural backgrounds
  • Good interpersonal skills and a team player,
  • Ability to work independently with Cross-functional team members
  • Drive, energy to make a real contribution
  • Agile, proactive and enthusiastic working style
  • Design thinking & Creativity
  • Shopper Insights Tooling (Appreciation for Nielsen/sales data metrics and shopper metrics like Penetration & Frequency)
  • shopper marketing
  • Appreciation of Marketing Fundamentals (6Ps)
  • Category experience - Understanding of how strategy translates into category plans and execution
  • Digital & Online Media Understanding a plus
  • Project management skills

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