Marketing NPD

About Samyang Foods Europe Samyang Europe B.V. is the official European subsidiary of Samyang Foods, a globally recognized Korean producer of premium dried noodles and iconic K-food products. As the EU regional headquarter, we bring the bold and authentic flavours of Korea to more than 35 local markets.Lees verder om te ontdekken wat u nodig heeft om te slagen in deze functie, inclusief vaardigheden, kwalificaties en ervaring.About BuldakBuldak is one of the most loved and fast-growing food brands worldwide, known for its iconic spicy noodles and bold flavors. With rapid growth across Europe, we are now building our regional marketing hub in Amsterdam to bring the brand closer to European consumers and fans. Role OverviewWe are looking for an experienced and ambitious marketing professional to join our European Marketing Team as the EU Portfolio & NPD Lead.In this role, you will lead the New Product Development (NPD) process from a marketing perspective, acting as the key link between our European office and our Korean HQ. In this pivotal role, you will lead EU new product development (NPD) and packaging renewal projects from concept to commercialization, ensuring that every innovation reflects European consumer & market insights. Acting as the key interface between Samyang HQ in Korea and our European teams (Sale Team, Supply Chain and Business Development), you will drive projects that bring innovation, flavor relevance, and design excellence to market — on time and in full. The role combines strategic coordination and hands-on execution: leveraging excellent ways of working with global teams to ensure successful management of the local product marketing. This position is for a bilingual (Korean–English) FMCG marketer who understands both Korean corporate culture and European consumer dynamics. Key Responsibilities1. NPD Management·       Lead and coordinate the full NPD process from a European marketing perspective — from concept to launch.·       Translate European market insights and consumer trends into product ideas and improvement proposals.·       Collaborate with teams to align on product concepts, packaging, claims, and design direction.·       Manage project timelines, critical paths, and approval processes to ensure on-time market introductions.·       Coordinate cross-functional project teams (Marketing, Sales, QA, Supply Chain, Regulatory) to deliver successful launches. 2. Product Portfolio Management ·       Maintain and optimize the European product portfolio, ensuring alignment with brand strategy and lifecycle priorities.·       Manage the local product marketing calendar, ensuring timely execution of launches, promotions, and product lifecycle updates.·       Oversee packaging artwork development, translation management, and proofing across multiple SKUs.·       Lead packaging renewal projects to ensure European regulatory compliance, localization, and design consistency.·       Monitor product performance, pricing, and profitability according to business targets3. HQ liaison & coordination·       Serve as the main point of contact between Samyang HQ (Korea) and the European Marketing team.·       Facilitate clear and effective communication across time zones and cultures, ensuring mutual understanding and timely follow-up.·       Represent the European market perspective to HQ, balancing strategic alignment with local consumer needs.Qualifications & RequirementsEssential·       Bachelor’s or Master’s degree in Marketing, Business, or a related field.·       8+  years of experience in marketing, with a strong focus on NPD or product management in FMCG.·       Fluent in English and Korean (both spoken and written).·       Strong project management skills and cross-functional project leadership, including the ability to manage multiple timelines, stakeholders, and deliverables ·       Hands-on experience with product innovation, packaging, design coordination, and launch execution.·       Excellent communication and stakeholder management abilities.Preferred·       Experience in the food or beverage industry, ideally within international or multicultural environments.·       Familiarity with European retail dynamics, packaging regulations, and consumer trends. ·       Experience in a Korean HQ/European subsidiary setup is a strong plus.What We Offer·       A central role in shaping Samyang’s European product portfolio and innovation pipeline.·       The opportunity to work transversally with both HQ in Korea and the local European teams·       A dynamic, multicultural environment where ideas and initiative are valued. xhsqlod ·       Competitive compensation and benefits package in line with Dutch labor law.  How to ApplyIf you are passionate about food, supply chain management, and bringing people closer to the unique flavors of Korea, we want to hear from you Please send your CV and a cover letter to with the subject line: Application – Marketing Manager NPD Join us in bringing authentic Korean flavours to European tables while driving innovation and excellence in marketing