Product Marketing Manager, ESG

4 weken geleden

Alphen aan den Rijn, Nederland Wolters Kluwer Voltijd

Wolters Kluwer's Corporate Performance & ESG Division is looking for a Product Marketing Manager ESG to realize the vision to build an end-to-end offering that is helping Enterprise customers to collect all of their ESG data, to report on them, to audit them and to further drive performance management and strategic decisions on them.

The Product Marketing Manager is responsible for creating market readiness and engagement strategies that accelerate the ESG solution’s growth. In this role, you will work closely with Product, Sales, Support, Account Management, and Marketing teams across all 4 business units (CCH Tagetik, Enablon, TeamMate, FRR) to ensure that clients and prospects alike understand the value of the product for adoption and engagement. This is an opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving our continued success.

This role can be based in one of our offices in The Netherlands, Italy, France, Spain, Belgium, Germany, UK.

Responsibilities:

  • Market Intelligence: understand and analyze ESG market trends, customer needs, and competitive landscape. Use this knowledge to inform product development and marketing strategies.

  • Product Positioning: develop clear and compelling product positioning and messaging that differentiates our ESG products in the market.

  • Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.

  • Sales Enablement: equip the sales team with the necessary tools and materials to sell our ESG products effectively. This includes training sessions, product collateral, and custom sales strategies.

  • Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our ESG products effectively.

  • Campaign Enablement: collaborate to plan and execute marketing campaigns to drive product awareness and adoption. This could include digital campaigns, events, webinars, and partnerships.

  • Competitive insight: capture competitive intelligence and apply your knowledge to differentiate the solution and/or its messaging in the market.

  • Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.

  • Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, corporate social responsibility) and external stakeholders (e.g., customers, partners, industry experts) to maximize ESG product impact.

  • Performance Metrics: monitor and report on the performance of marketing initiatives, gain insight, and assess against goals.

Job qualifications:

  • Bachelor’s degree in Marketing, Business or related field.

  • At least 5 years of product marketing experience with a proven track record of managing all aspects of a successful product through its lifecycle

  • Strong understanding of ESG processes and their application in business

  • Experience in ESG, sustainability or related field

  • Experience in marketing enterprise software solutions

  • Ability to translate complex topics into simple, clear, and intuitive language

  • Team player able to work within a global matrix organizational structure

  • Experience in creating marketing collateral & sales enablement tools

  • Fluency in English. Any other language is a plus.

Travel requirements:

Up to 20% global travel

What do we offer you at Wolters Kluwer?

  • Flexible working hours and flexible working policy

  • Full access to E-learning platforms such as LinkedIn Learning

  • Continuous training plans provided through in-person courses, certifications, training-on-the-job, webinars

  • Performance plans where we would like to determine which career path you prefer to follow. Annual performance and salary reviews

  • Community and teambuilding events like the global code games, network events and Wolters Kluwer value days

  • A culture that respects and values each diversity with a view to sustainable and inclusive growth.

Join our team and be part of a company that is making a serious difference in the world through innovative technology and a commitment to sustainability and social responsibility. Apply now to help us shape the future of ESG-focused products and solutions at Wolters Kluwer.

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