Global Influencer
2 dagen geleden
GLOBAL INFLUENCER & PR MANAGER – ADIDAS
Location: Amsterdam.
Coty is further building our global advocacy team in which you will play a crucial role as Global Influencer & PR manager for Adidas. Together with your passionate colleagues from all over the world, you will work on driving engagement and consideration of the adidas brand through influencer-led campaigns. Campaigns that initiate conversation, are culturally relevant, creatively cutting through, and effectively raise adidas profile and image within Bodycare & Fragrance categories.
RESPONSIBILITIES
As our Global Influencer & PR manager for Adidas you will ensure positive development of Adidas sentiment and business through digital Influencer Marketing as well as traditional, Digital & Social PR. You will develop and execute Adidas's influencer marketing & PR activations and consumer experiences, across all touchpoints and markets. You will drive the conversation on the latest influencer marketing trends, will manage relationships, platforms, and other internal and external stakeholders.
Your main focus:
Build a global influencer strategy for the brand guided from the most effective tools to identify, recruit, execute and measure influencer marketing success. Act as a thought-leader in the arena of Influencer Marketing & PR, to provide guidance to internal & external stakeholders to develop breakthrough and integrated communication concepts. Identify opportunities to connect Influencers and journalists to our brand through content creation, activations, campaign, seedings, etc. Build an influencer/brand ambassador network, identify, and engage with influencers/partners who align with our target audience and design partnership strategies to achieve business goals. Develop and execute integrated creative influencer, PR and digital ideas across multiple markets, cultures and social platforms as part of an effective content strategy across the adidas categories. Support on digital content development to serve a holistic & consistent consumer journey. Define ways of working and processes with internal & external stakeholders, to ensure efficient workflows and impactful activations across the markets. Stay updated on industry trends, competitor activities. Analyze business needs and evolving media & influencer landscape to create plans that raise adidas profile across a variety of media outlets and platforms. Monitor and manage financial resources, talent negotiations, contracts, campaign performance, ROI and more. Budget ownership for IM & PR related activities, incl. PO set up & invoicing as well as support on PO set up and budget tracking of total adidas Equity budget.Working for Coty means constant change and innovation. We are an agile organization and like to co-create for success and think outside of the box
In your role, you will work closely with several departments such as Global Media, Ecomm, Corporate Comms, product teams, agency partners and will be a vital part of the Global adidas brand team. What defines us is the team spirit and passion for the brand and bodycare & fragrance category. “Impossible is nothing” is our attitude. We enjoy working in close partnership with adidas and to contribute to the success of an iconic global brand. In the Equity team you will work hand in hand with the Senior Manager and report to the Equity & Consumer Engagement Director. You will get the possibility to drive your own projects independently, define the global influencer & PR strategy and ways of working together with adidas and x-functional team and support successful market implementation. We are looking forward to an Influencer & PR Manager with a can-do attitude, who is passionate about sports & beauty and storytelling , who is getting excited by the opportunity to shape the narrative and engagement around our brand across touchpoints.
YOU ARE A COTY FIT
You like to work with cross functional teams, are highly organized and able to manage global projects in an efficient way. As an experienced Influencer & PR manager, you are passionate about the value of influence and have deep knowledge of the influencer & PR space, tools, risks and opportunities. In addition, you get energy from working in a fast-paced, diverse, and international environment.
Other than that, you:
Have 4+ years international Influencer marketing & PR experience in a fast-paced environment (beauty/luxury/sport experience strongly preferred), in an agency and or corporate background Are a strategic thinker with strong digital/Influencer strategy and project management skills. Are fluent in English. Are creative & curious, having enthusiasm for the new and ability to explore new ways of doing and thinking. You understand GenZ and know which messaging & content engages and resonates. On top of current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey. Have a strong understanding of P/O/E ecosystems & how to drive relevant messages across multiple touchpoints along the consumer journey.OUR BENEFITS
As our Global Influencer & PR Manager some of the benefits you will receive are:
Full reimbursement to travel to the office by offering an NS-business card (no limit on distance) Company e-shop: discount on a wide selection of products Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance.RECRUITMENT PROCESS
A telephone/online introductory meeting follows. A first online/in-person interview A Second interview You will receive a proposal with the terms of employment.ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty
For additional information about Coty Inc., please visit
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