Product Marketing Manager
4 maanden geleden
Are you ready to make some history?
Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.
Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands. We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.
If you’re looking to build your career in a self-sufficient international tech scale-up, you’re in the right place.
Your Mission
As Product Marketing Manager you will help drive the commercial GTM strategy in alignment with the product organization and senior leadership team. In addition to building strong relationships across product management, sales, and customer success, you’ll be focused on working together with our customers to understand their needs, experience with our technology, and validation of our messaging and commercial approach. You will report to the VP of Marketing and Business Development.
Your Responsibilities
Develop go-to-market strategy, including target market sizing & definition, positioning, value proposition, market entry, and competitive landscape/positioning for Foleon's content creation platform.
Act as the interface between Marketing, Product, Sales and Customer Success for bringing new & enhanced products to market.
Drive primary & secondary research to derive customer insights and market trends across target markets (industries, regions, and problem domains).
Define and develop customer buyer personas and associated buying cycles for priority regions and industries.
Partner closely with Product Management to drive pricing, offers, naming and launch plans, as appropriate.
Validate platform and product messaging with customers, prospects, and partners.
Lead the development of core content assets and tools as part of GTM strategy and sales enablement programs, including battle cards and sales decks.
Inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy.
Drive customer advocacy, adoption and growth programs in conjunction with account management and customer success.
Act as a spokesperson and evangelist for customers, analysts and press, as needed.
Your Competences
Strategic, analytical thinker with a pragmatic mindset
Outstanding verbal and written communication and presentation skills, with the ability to influence others
Inspiring, visionary, and innovative leader that also knows how to roll up their sleeves
Data-driven and customer-centric in all that they do
Ability to work as both a leader and an individual contributor
Your Qualifications
8+ years of marketing experience, with 3+ in a product marketing leadership role that interfaces both product and commercial teams
B2B SaaS experience required, US market experience preferred
Experience in Content Marketing and/or Martech space required
Experience in scale up B2B SaaS company preferred
Native in English with at least one additional European language preferred
Demonstrated knowledge of mid-market & enterprise (content) marketing and communications processes desired
What you get:
Be part of a top-tier team in the Content Creation scale-up.
Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.
Embrace the variety of backgrounds and values that each individual brings to the table.
A flexible workplace that offers a conducive atmosphere for productivity.
Perks:
Hybrid way of working
Company pension program
Learning budget
Transportation allowance
25 days holiday paid leave
Working from abroad (6 weeks)
Workout benefit
Mental health online platform and counseling
Volunteer day
Apple gear
Company events and more fun
Want to know more? Feel free to check out our lovely for more details and insights ;)-
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