Manager Product Launch

4 weken geleden

Amsterdam, Nederland adidas Voltijd

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, leverage, improvise,  find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping  athletes make a difference, not just in their games, but in their lives and in their world. It’s an  obsession. 

We’ve been doing this for more than 85 years. With an unmatched history and tradition of creating  iconic products, consumer connections and experiences, we’ve been defining sport culture since the  beginning. And we’re never done. Come be a part of shaping the future together with us. 

 

Purpose & Overall Relevance for the Organisation: 

      • Support the development of the Partner Program (marketplace business model), a growing sales channel for our Digital Partner Commerce business in Europe. 
      • The Manager Product Launch & Optimisation will be instrumental in driving product attributes management, visual merchandising projects and product launch for our Partner Program business model on a long list of partner’s platforms.
      • The ultimate objective is to ensure our partners showcase our products on time and in the most premium way possible, so consumer can find, see and buy their favorite products.

 

Key Responsibilities:

      • Manage the product data and content end-to-end for adidas for some of our partners within the Partner Program European business. Provide a clear reporting and solutions to issues encountered.
      • Explore and participate into the evolution of the managed partner’s business strategy in collaboration with internal and external stakeholders, while identifying opportunities to increase the business.
      • Contribute to define priorities in terms of product launch and optimisation projects according to the adidas business strategy.
      • Day-to-day responsibilities include
        • Align internally to get necessary data in order to launch our products (images, description, translations…)
        • Analyse the middleware provider and partners “Article Status reports” to define next steps and actions for all parties, leveraging their expertise to support senior leadership.
        • Support the campaigns execution and launch a best-in-class Digital Visual Merchandising.
        • Create internal visibility on product status before and after the launch.
      • Support new partners integrations in the testing phase, following the adidas best practices.
      • Drive key enhancements of ways of working with internal and external stakeholders to improve operational processes and increase efficiency, while being able to scale it on more platforms simultaneously.
      • Drive one key pillar of optimisation, acting as project owner, to reduce dependencies and bring extra value to the business.
      • Drive Digital Visual Merchandising strategies within the responsible accounts.

 

Key Relationships: 
 

  • Partner Program Platform Growth, Business Analytics and Platform Trading teams.
  • Europe eCommerce Product Launch & Data, Digital Visual Merchandising, Consumer Experience and Operations teams.
  • Global & Market Digital Partner Commerce (DPC) teams
  • Market & Local Wholesale sales teams & leadership 
  • Marketplace team and business/technical teams of partner accounts 
  • Tech partner (middleware provider) teams

 

Knowledge, Skills and Abilities: 

      • Very strong organisational and planning skills
      • Highly motivated and flexible, with the ability to work in deadline driven environment.
      • Strong organisational and planning skills to handle multiple tasks and business partners with conflicting priorities.
      • Advanced Excel skills and proficiency in spreadsheet analysis.
      • Self-motivated and passionate about deriving business insight from data, improving business processes, and solving problems.
      • Excellent PowerPoint skills coupled with excellent communication and presentation skills.
      • Ability to influence and collaborate effectively with proven ability to navigate and be effective in matrix organisations. 
      • Pro-active approach to work & a go-getter mindset
      • Understanding of key digital KPIs (e.g. Traffic, Average Order Value, Product Details Page views, Conversion Rate, Add to Bag rate, etc.), their inter-connected nature and what levers to drive to improve performance across the whole buying journey.
      • Excellent understanding of technical systems (PIM, Middleware Providers, etc.)
      • Comfortable working in an international environment

 

Requisite Education and Experience / Minimum Qualifications: 

 

      • BA / BS in Business, Marketing, Finance, Economics or related field
      • Minimum 4 years professional experience in merchandising (eCom & retail), e-Commerce, account management, digital visual merchandising or category/product management is a key requirement.
      • People Management experience is preferred.
      • Experience in the sporting goods industry is preferred
      • Fluency in written and spoken English is required; at least one other European language  would be beneficial.

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