Northern European Marketer

Position Purpose and Overview

As the senior marketing responsible for the Northern Europe sub-region (Germany, Austria, Switzerland), he/she will do everything possible and needed to contribute to the P&L for this region, building on Mustad’s heritage and strong position as the Hoofcare supplier in these countries. This includes an overall marketing responsibility for this region and beyond where relevant. Focus on dealers & farriers and additionally develop opportunities to reach horse owners where relevant. Important in this role is to develop extensive market knowledge and translate collected customer & farrier insights into a country specific commercial approach in cooperation with the rest of (EMEA) marketing and with sales. Each marketer has a general local responsibility as well as a disciplinary one and for this role the ownership of the websites and e-com platforms across EMEA is included, as well as the designated projects that can be related to the scope of this responsibility.

Key Accountabilities

• Country marketing plan in cooperation with Northern Europe sub-region sales and in line with EMEA & Global strategy & budget.
• Development & distribution of marketing communication and campaigns across all channels, respecting and following the group brand book.
• Develop and maintain Mustad branded materials both on and offline used to support Mustad products. Specifically for the websites and web shop he/she leads and takes initiative to improve the customer experience with both structurally as well as content driven ideas.

• Develop Marketing activities & relationship with dealers & farriers. Know your customer: collect and analyze customer insights from all interactions with the market and translate into relevant actions and propositions. When needed, initiate market research and conduct qualitative & quantitative market analysis to project demand for different products and growth opportunities.

• Develop new initiatives to reach targets. Responsible for launching new products in the relevant markets; new product introductions and phasing out of products need a thorough process towards the market (both dealers & farriers) based on our internal process and system.
• Assure successful Mustad presence on events in the designated countries, with support from the EMEA team in terms of planning & organization, that might include supporting dealers in their needs to organize events.
• Support Mustad commercial activities as well as dealer commercial activities.

• Build on Mustad’s position in farrier education via school visits both from Mustad to schools and vice versa in the designated markets and with support from the EMEA team; additionally develop opportunities to further grow level of farrier work via education & clinics.

• Management of customer & farrier database and develop activities to leverage it. CRM & Marketing automation: Enrich database and develop activities to leverage on all our contacts.
• Develop a coaching attitude towards other members of the EMEA marketing team and inspire sales and marketing colleagues. Work closely with Sales Manager in the area.

Education Specific certification and knowledge

• Bachelor’s degree in Marketing, communication or business administration, more studies are desirable (Master, MBA) with around 10 - 12 years of marketing experience
• Strong analytical and problem-solving skills
• Experience in online/digital marketing
• Documented experience in managing website, web shop, CRM, apps, PIM and related systems
• Knowledge of marketing tools such as Google Analytics and SEO/SEA

• Must be efficient in Excel, PowerPoint, and Microsoft Office

• Must be highly motivated and a team player with an excellent attitude
• Strong written and oral communication skills are essential.
• English, Dutch and German proficiency, both written and oral

Desirable Skills/Attributes and Experience

• Experience in working in an international commercial organization
• Ability to work with Photoshop and/or other creative software is a plus
• High level of flexibility