Product Marketing Manager
2 weken geleden
piano.io.
Job Description
We are hiring an experienced Product Marketing Manager to facilitate our products’ journey to market. In this role you will work cross-functionally to determine product and feature positioning and messaging, support the launch of new features and tools, and ensure salespeople and customers understand it. You will also drive the demand and usage of the product, and work with our field, revenue and customer marketing teams to take these campaigns to market successfully. This role is a 12-month contract for maternity leave coverage. This role is open both in Amsterdam and London.
In this role you will:
Develop product and feature messaging that defines and differentiates our products in the market Create training materials and positioning documentation, ensuring internal teams such as marketing, sales, and customer success teams understand the value proposition and key talking points for effective adoption. Create collateral, pitch decks and documentation for products Align with product managers to understand roadmap release dates, core functionality and overall release goals Host internal training for commercial teams to adapt, understand and pitch the product; review Gong calls and solicit internal feedback on the messaging and materials provided. Gather feedback from clients on products, positionging and messaging to optimize campaign output. Conduct competitor and market research to support our teams selling more confidently and into current market trends. Create case studies aligned to GTM messaging and needs Understand and communicate important partner integrations and enable partner marketing and sales to enact these connections in our GTM Capture and report on product pipeline and velocityQualifications
5-10 years of product marketing experience with SaaS tools such as martech, analytics, or ecommerce. Superior communication skills Naturally collaborative, building a strong network of internal stakeholder relationships and facilitating knowledge sharing across teams Curious and confident about learning new products Experience in utilizing various automation tools, marketing platforms, reporting tools etc-
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