Senior Marketing Manager

1 maand geleden

Eindhoven, Nederland Thermo Fisher Scientific Voltijd
The Analytical Instruments Group (AIG) Clean Energy team is seeking a highly
experienced and creative Senior Marketing Manager to join our newly formed
team. As the Senior Marketing Manager, you will play a crucial role in developing
and executing marketing tactics and campaigns that effectively promote our
Clean Energy solutions. Your deep understanding of the Clean Energy industry
and its key personas will enable you to craft compelling messaging and engage
with target customers through various channels.
If you are a creative and passionate marketeer with a strong background in
delivering targeted marketing to engineers and scientists within energy transition
segments, we invite you to apply for this exciting opportunity.

Location:  Remote – Europe or North America (upper 48 states); one position posted in multiple locations.

KEY RESPONSIBILITIES:

Own the development and deployment of cross-divisional marketing campaigns to build recognition, drive awareness, and stimulate demand. Build inspirational stories that showcase the value propositions of our portfolio. Manage campaign budgets: selecting agency and marketing channel partners to deliver campaigns with measurable returns on investment and value for money Drive web and digital promotion efforts to engage with target audiences through various channels. Produce content, including white papers, web pages, articles, presentations, newsletters, emails, brochures, videos, and blog posts, to position our company as an industry leader and drive customer engagement. Develop and implement strategies to generate demand and marketing qualified leads. Expand our customer contact database through targeted marketing initiatives and lead-generation activities. Develop cohesive messaging and branding strategies that align with our overall company brand while addressing the needs and priorities of each vertical sub-segment. Persona & Positioning: Define target personas for market requirements documents, product use cases, and campaigns to ensure our messaging resonates with the struggles of each persona. Portfolio Messaging: Develop clear and compelling messaging that optimally communicates the value of our products and solutions. As the team grows, the role may expand to include the management of junior marketing communications team members.

Minimum Education and Experience:

Bachelor's degree in Marketing, Business Administration, or a related scientific or engineering field. 5+ years' of proven experience in vertical marketing, with a track record of delivering successful marketing campaigns targeted at specific industries. Experience in marketing products or services to the battery, hydrogen, and/or solar industries Experience in supervising and reporting on market trends, customer needs, and competitive landscape. Excellent written and verbal communication skills, and the capacity to build compelling content that conveys sophisticated concepts. Creative thinking and the capability to develop innovative marketing campaigns that differentiate our offerings in the market. Strong project management aptitudes, with the ability to lead multiple initiatives simultaneously. Proficiency in applying various marketing tools and platforms, including web, digital, and content creation software.

If you are a creative mind with a passion for developing and delivering targeted
marketing to engineers and scientists within target markets, we encourage you to apply for this exciting opportunity.


Join our team and contribute to the growth and success of our Clean Energy
vertical

Desirable attributes

You will have a strong customer orientation and the ability as an effective communicator to articulate customer value propositions, market insights, and technical industry knowledge. 

Familiar with leading and influencing others in a matrix organizational structure you will also demonstrate adaptability to dynamic and changing environments.

Comfortable in building business strategy with analytical reasoning and sound financial competence.

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

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