paid search manager

purpose 
The paid search marketing manager is responsible for the creation, optimizing and control of the International search roadmap of Global Search Engine Advertising (SEA) .This role will focus primarily on our paid search channels – Google Ads & Microsoft Ads, Metasearch and will work with Growth Marketing Managers to support campaigns across the marketing funnel against defined and measurable KPIs as well as help to drive our direct web booking share. You are eager to learn and test new opportunities like Youtube for action, DemandGen and PMAX. 

You will be part of a growing Digital Marketing and CRM team, building up the inhouse knowledge and working closely with professional international agencies and have direct contact with our account management team of Google. You will also work close with the channel owners of Social media and CRM. We can offer you a great, motivated and driven team in a dynamic environment where you are empowered to take decisions, test and learn and contribute with your knowledge, energy, and previous experiences to really put your mark on the business.

key responsibilities

Responsible for the overall roadmap of Search Engine Advertising (SEA) 
Optimize the global search campaigns with an yearly budget of > EUR 4M
Be a hands-on expert on paid media channels and campaigns, with the ability to manage and grow accounts, apply best practice principles, and leverage any latest techniques and products
Work to clearly defined goals and KPIs to track, measure, and improve performance over time
Have the autonomy to test, learn amd optimize in our key accounts
Work closely with the SEO marketing manager to expand our integrated search approach and reach our target audience
Operational development of the Search Engine Advertising 4 languages and over 20 markets
Identification of new growth opportunities and translating ideas into business cases
Work closely with other colleagues working on CX, web/app development, CRO specialist, Business Intelligence and Ecommerce teams. 
Partner with the Demand/revenu team to identify, and provide feedback on top-performing hotels, occupancy-levels and market trends

qualifications / skills

Solid SEA/PPC experience, both strategic, tactical as well as handson
Solid knowledge of Google Analytics, Google Datastudio, SA360
Experience with Google Hotel Ads or Google Shopping is a pre
Strong analytical skills with a high understanding of numbers and their interpretation
Work experience in eCommerce(retailer or agency) or travel industry
Up to date with the latest trends and best practices in digital marketing and measurement
Fluency in English (verbal & written)
Bachelor’s degree in business marketing, economics, business(or similar)
Google AdWords Professional qualifications

what's in it for you?

citizenM experience nights for you (and friends and family)
Personal and professional development opportunities and programmes
Latest tech devices and all the tools you need to be successful in your role
Commuting travel costs covered (by car or public transport)
Pension and cycle to work scheme available
Subsidized fresh daily lunches at our support office Flexible public holidays Employee assistance program Varied team days and social events (from food trucks and quizzes at the office to parties on boats)
Spacious office in a historic building surrounded by gardens

location

Voorschoten Support Office. Hybrid working is possible, on average twice a week in the office. No fully remote.

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