Marcomm Manager OHC

4 weken geleden

Amsterdam, Nederland Philips Voltijd
JOB DESCRIPTION

Job Title

Marcomm Manager OHC

Job Description

As Marketing Communication Manager you are responsible for Engagement Strategy and Experience for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and journey definition, vision, and direction for Philips.


Your role

Working within the business to bring integrated campaigns to life; briefing, planning, support message development, master asset/content exection as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned) to be activated locally

Optimizations and standards for effectiveness to raise the norms of integrated campaign and marcomm asset delivery in cross-collaboration

Omnichannel, CRM, app, shopper and website consumer content to elevate consumer experience and drive sales

Drives consistent and distinctive Brand Personality and Tone of Voice at category comms level

Manage agency partners according to annual agencies’ Scope of Work and in partnership with procurement

Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context


You're the right fit if

Well-rounded Marketer (5+ years) with strong business and consumer understanding

Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment

Ability to translate marketing objectives/jobs to be done to deliver strong comms plans with measurable business impact

Experience with and proven-track record of digital content development (e-comm, social platforms, .com, CRM, apps, and beyond)

Experience with and able to manage global world class (creative) agencies

Ideally expertise in shopper communications in addition to consumer 


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .

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