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eDealer Content Specialist

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Breda, Nederland Bosch Group Voltijd
Job Description

As our Dremel eDealer Content Specialist you will be part of a an agile and dynamic team. Together you will monitor daily user interactions and sales & traffic trends as part of a diverse and international group that works within a recently established content excellence community.

You see yourself as a creator. With content and search optimizations as key success drivers, you’ll create target-group SEO optimization strategies and assets (written, visual, etc.) for products and services. You’ll autonomously research information and innovation within international and cross-functional teams. The full content creation process is in your hands. This is your chance to create something big

We expect you to be critical of your own work and always strive to do better. We continuously focus on content optimization. This all while sharing content requirements with the product and user marketing teams to ensure compliance within the dealers platform (for example Amazon) and brand style guidelines. While taking responsibility for implementation.

Being the social person you are, you have no problem building a network. You’ll work directly and in close collaboration with the account, internal departments (e.g. product marketing), local Amazon customer teams in EU, AP & LA, and external service providers (e.g. translation agencies), globally.  

Key Responsibilities

Content Optimization

  • Updates and optimizes listing content; maintains product information and implements required updates, procures and uploads new or corrected content (both textual and visual), manages variants and asset sizes via back-end systems and/or case management, and cleans-up data.
  • Creates premium content, and local content, per product portfolio listings across retailer back-end portals (ex: Vendor Central).
  • Tracks sales and traffic results for optimized content, both general and specific insights and learnings, and makes data driven decisions using A/B testing to continuously implement improvements.
  • Shares learnings and best practices with the regional user marketing teams

New Item Listing

  • Completes listing templates for new products through the creation and collection of all necessary product information (keyword research, title and bullet point creation, descriptions, translation of content, modification of images, categorization research, etc) and collection of product specs, logistics data, etc.
  • Responsible for uploads and error correction. Creates variant & bundle listings.
  • Strives to simplify listings of products and implement automatizations like API connection or AI text generation with support of Data and Content Chain experts.

 

Online Category Management

  • Updates listings to match the most relevant and niche category for improved findability and ranking.

 Brand Stores

  • Creates and maintains guidelines for ongoing optimization of brand shops.  Includes coordination with central retail and sales marketing support for local and partly owned implementation.

Qualifications

Must-Have’s:

  • A bachelor’s degree in marketing or related studies
  • Expertise as a digital journalist, editor and/or content creator.
  • Strong project management, communication, interpersonal, and organization skills.
  • A dynamic, team player mentality with a digital and open mindset.
  • The ability to formulate and execute on strategy and make decisions based on data and analytics.
  • Experience in proactively identifying and driving opportunities, market conditions and trends, and convincingly presenting ideas to all levels of the organization.
  • Experience with common SEO and keyword tools, and hands-on application in working with CMS systems.
  • Proficiency in English speech and writing

Nice-to-have’s:

  • Experience with Amazon from the client/agency side including content management, paid search, and display advertising is a plus.
  • Experience with the Adobe Creative Cloud Suite or Canva.
  • A craving for adventure
  • Proficiency in Dutch and/or German
  • Flexibility and willingness to travel;
  • Living in the Netherlands and availability of at least 32 hours per week


Additional Information

What we offer:

  • A versatile, challenging position within an organization that presents itself as a strong brand;
  • Great responsibility, with a lot of room for entrepreneurship;
  • A pleasant, informal working atmosphere in a dynamic environment;
  • International oriented organization;
  • Market-based salary with very good secondary employment conditions;
  • Good training and development opportunities;
  • Working from home is possible (50/50).

Your future job location offers you flexible work time options, benefits and services, medical insurance, employee discounts, various sports and health opportunities, on-site parking, catering facilities, access to local public transport, room for creativity.

  • 40 holidays (27 holidays + 13 ADV);
  • 8% holiday allowance;
  • Travel allowance;

Recruitment Process:

  • Phone screen with Corporate Recruiter
  • First interview with the manager + colleague;
  • Team interview with manager + HR + future team
  • Job offer and contract at Bosch