Field marketing and Events specialist

4 weken geleden

Nieuwegein, Nederland Skillsoft Voltijd

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.

Campaign and Field Marketing Manager Benelux/Nordics

Skillsoft is the global leader in helping businesses solve their biggest challenge – attracting, motivating, and retaining world-class talent. Our team is recognized for cutting-edge digital learning and human capital management solutions. Trusted by the world's leading organizations, including 65% of the Fortune 500, we train more professionals than any other company in the world. Our 100,000+ courses, videos, and books are accessed over 130 million times every month, in 160 countries and 29 languages. At Skillsoft, we believe that knowledge is the fuel for innovation and innovation is the fuel for business growth.

We are all about "Making Work Matter." With over 2,000 employees around the world, we are always looking for amazing talent

Overview:

The Field Marketing Manager –must have a passion and successful history of building and executing highly effective regional marketing growth strategies and programs that can be implemented by direct and channel sales organizations. In this role, you will work closely with the global marketing organization to regionalize and execute global demand gen campaigns, product launches, channel marketing programs and customer marketing initiatives. You will partner closely with sales leadership to build and execute regional field marketing programs, ABM and events to gain new business, as well as, to build increased loyalty and retention of existing customers. The ideal candidate will be a strong regional marketing leader with an understanding of customers needs, the market dynamics, exceptional understanding of demand generation and field marketing. To thrive in this role, you must be comfortable being personably accountable to achieve measurable marketing results directly and through others. You enjoy a fast paced, customer centric, agile marketing model that requires close collaboration with both global, regional and business stakeholders.

The Field Marketing Manager understands and communicates the value of the Skillsoft offering to customers, our sales organization, strategic partners and global alliances. This person will be expected to support the regionalization and execution of programs that support our go to market strategies for the Skillsoft EMEA business. This leader will lead the global execution of Skillsoft’s marketing growth strategies and regional pipeline acceleration tactics.

They will also work very closely with the EMEA Sales teams (direct and channel), Global Marketing team to regionalize global marketing programs and tactical plans to accelerate sales growth.

Opportunity Highlights:

· Execute and support the regional marketing programs and tools that align to the Skillsoft business priorities to drive measurable impact with both our direct and channel sales teams in EMEA.

· Ensure timely and accurate communication of all campaigns to internal stakeholders to ensure regional teams are educated on program objectives and targets, fully briefed on campaigns and understand roles, responsibilities and requirements to execute these campaigns flawlessly.

· Regionalize, implement and support marketing programs and tools that leverage Skillsoft’s Global marketing campaigns.

· Build and implement regional demand generation programs designed to increase win rates and speed the sales process; to include Account Based Marketing (ABM).

· Coordinate details and logistics to ensure EMEA marketing campaigns, programs, events and tactics are highly effective.

· Accelerate the sales and channel teams’ adoption of marketing programs and tools.

· Collaborate with a wide variety of stakeholders to deliver field sales marketing programs and tactical assets that support EMEA marketing plans and accelerate the revenue pipeline.

· Organize, manage and proactively communicate marketing project timelines, deliverables and results among the EMEA and global teams.

· Willingness and ability to manage multiple projects, campaigns and requests simultaneously.

Skills & Qualifications:

· Fluent English and Dutch language skills are required.

· Team oriented, result oriented, collaborative approach

· Ability to interact very effectively with internal and external stakeholders and team members

· Strong marketing mindset, solid digital marketing acumen and customer focus are essential

· Account based marketing experience required, ABM certification highly desirable.

· 5 to 7 years marketing experience, SAAS with a combination of B2B enterprise and prosumer experience preferred.

· Proven record of creating and delivering successful marketing programs and tactics with high ROI in the field and measurable outcomes.

· Ability to understand and communicate the strategic initiatives of Skillsoft

· Advanced skills for Microsoft Office

· Proven track record in a similar role with clear evidence of execution

· Experience of working in a global matrix environment

· Knowledge of salesforce.com, marketo, tableau and other marketing software is desireable.

· Ability to travel as needed to support the business across EMEA

Our Values

We are passionately committed to leadership, learning, and success. We embrace every opportunity to serve our customers and each other as: one team, open and respectful, curious, and agile.

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