SEO Lead

Description

We are searching for an SEO Lead to develop and implement an SEO and Content strategy. And someone who is hands-on and looking to work alongside the team. Studyportals Headquarters is in Strijp-S, Eindhoven, The Netherlands. Flexibility to work remotely 3 days per week.

About Studyportals

We change the lives of millions of students and leave the world a bit brighter than we found it. Every minute 100 students around the world trust our platforms (e.g., mastersportal.com) to find their best matching education for free. At the same time, we help educators diversify their (international) student population and reduce dropouts.

With forty different nationalities among the 225 people working at Studyportals, we are an international bunch of people. Eager to learn and serious about fun. Want to know more?

Why are we searching for you?

We‘re looking for your assistance in creating an SEO strategy that brings us back on track. You will be putting your developed strategy into action together with the rest of the SEO Team and monitor the results. Furthermore, we expect you to stay up to date with latest information within the SEO community and adapt your plans accordingly where needed. Together with your team, you’ll be executing on the plans you help forging by collaborating with the development teams, particularly the one focused on organic growth. And by improving our existing process for content generation. Just as important, you are somebody the team can learn from and rely on, and you don’t shy away in supporting other members of the team in growing in their specialty.

What are your three main goals?

• Lead the development and execution of a comprehensive SEO and content strategy, including supporting with roadmap prioritisation and planning. Collaborate closely with Product Owners and development teams to ensure successful implementation.
• Drive the design of an AI-integrated content generation process, prioritizing high-quality output and efficiency.
• Aim to boost organic traffic by 20% and enhance engagement rates from landing pages to the core product by 30%.

How does your team look like?

You will be reporting to Bianca, our Product Owners & UX Manager, who oversees the overall product vision and design. Bianca will also support the SEO team's planning efforts, ensuring that key opportunities are identified and leveraged.

As the most senior member of your team, you will play a crucial role in guiding the overall SEO direction. Your team includes two SEO specialists, Sheldon and Elizabeth, along with two remote content creators, Adrian and Alexandra, based in Romania. You will guide the development of a long-term SEO strategy, ensuring that the team is aligned and focused on reaching as many students as possible.

In addition to your role within the SEO team, you will collaborate closely with three Product Owners, two UX professionals, and 24 engineers responsible for building the product, helping to shape the product's future direction. Your strategic guidance will be key to the success of the entire team's efforts.

Requirements

• At least 5+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO strategies (with a ROI mindset) that significantly improved organic traffic.

• A very strong understanding of user analytics, technical SEO, organic search, and SEO content.
• Be able to be hands-on and work strategically, and help creating and maintaining an SEO vision and strategy, prioritised roadmap, and planning.
• Experience in 3rd party tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and other tools for SEO management.
• Fluent in English.

Benefits

• Competitive salary including a bonus and pension.

• 32 vacation days (including bank holidays) you have the flexibility to take your holidays whenever you want (e.g. be off on Chinese New Year instead of King’s Day)
• Possibility to buy/sell 5 vacation days out of your annual balance
• Reimbursement of your work-related travel costs.
• Flexibility to work remotely 3 days per week, including a remote working allowance.
• Possibility to work from abroad 2 times a year.
• An annual personal development budget because personal growth is KEY
• A nice and fun office in the heart of Eindhoven; five minutes’ walk away from the station