Global Foodservice Brand Manager

2 maanden geleden

Amsterdam, Nederland The Kraft Heinz Company Voltijd

Description

The Role

Working within Global Away From Home Capabilities Team you will be accountable for

Supporting the AFH Program Development Lead to identify campaigns to unlock Global AFH as a marketing powerhouse across the globe Create & deploy central toolkits to support best in class and consistent execution locally Share best practice and key learnings in market. Scale activations local to global key success stories Building toolkits and assets to help deploy global Heinz brand campaigns in AFH Drive campaigns with global partners at a central relationship e.g. global hotel chains & QSR’s Coordinate the creation and elevate customer & consumer facing content, including presentations and channel/customer specific brand value propositions and case studies In partnership with the BU’s track and measure key initiatives across the globe Lead global rebranding to Kraft Heinz Away From Home

Key Partners

BU Marketing Leads & AFH Leads, AFH Marketing Leads & AFH Sales Leads External agencies to build campaigns and toolkits In house designer

Experience Required

Please note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.

Experience in building and executing campaigns in either retail or AFH Experience at a local market level is preferable Experience working with agencies to build campaign aligned to our core brand principles Experience defining KPI’s to measure success of marketing campaigns and tracking performance Bachelor’s degree

KPI’s

AFH NSV, GP & Market Share AFH Strat plan to deliver 3 YP & 10 YS. Ensuring plan includes 5% of NSV is delivered through Innovation. Compliance to KH ESG commitments AFH Heinz Brand KPI AFH Capabilities MBO Deployment of Heinz Selection & Hospitality by Heinz globally

What we offer you

An ambitious employer; we only want to the best for you; A fast career track like only few other companies can match; A competitive salary and excellent bonus structure (above market); Reimbursement travel expenses; Always room for new ideas; if you have a great idea, please let know, and we can set it in action

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